Category
Lifestyle
Assisted Choices
Trend cluster
Category
Visceral
Waste-Prevention
Wasted products are being reused used in attention-grabbing ways.
4.2
Trend score
Trend
What is the Visceral Waste-Prevention trend?
Visceral Waste-Prevention: Brands looking to make a point but still be productive in their goal of spreading awareness for eco consumption are using visceral tactics in the design or sensorial-related aspects of their products to successfully market or sell their products.
Insight
The consumer insight behind the Visceral Waste-Prevention trend
In today's day and age, consumers are increasingly conscious about issues of sustainability, social justice, and the like as they keep informed and engaged through the Internet and social media. This knowledge allows individuals to demand and better advocate for ethical and sustainable solutions. As a result, consumers are raising the bar of their expectations, calling for better management and execution of sustainable practices.
Trend themes
Themes within the Visceral Waste-Prevention trend
Three behaviours holding the trend together01
Visceral Eco-Branding
Brands are using visceral design and sensory experiences to raise awareness and sell eco-friendly products.
02
Circular Economy Movement
Designers are creating products using industrial waste to promote the circular economy movement.
03
Food Waste Reduction Technology
Apps are being created to reduce food waste by retailing surplus grocery store goods at discounted rates.
Industry implications
What the Visceral Waste-Prevention trend means for industry
Where the trend changes the playbookFor
Sustainable Product Design
Designers and brands can utilize visceral eco-branding tactics to design innovative new eco-friendly products.
For
Circular Economy Solutions
Entrepreneurs and sustainability advocates can create new businesses that utilize industrial waste to promote the circular economy movement.
For
Food Waste Reduction
Businesses that aim to reduce food waste and have an environmental impact can invest in or develop technologies that help sell surplus grocery store goods at discounted rates.
Workshop question
How could your brand promote ecological change in a way that better impacts or resonates with consumers?
Trend signals
Trend signals for Visceral Waste-Prevention
Trend score 4.2 out of 10, from popularity 68%, activity 50%, freshness 8%.
Popularity68%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Visceral Waste-Prevention trend
4 featured examples from Sep 1, 2017 to Nov 23, 2018CategoryEco
Fly-Trapping Coffee Cups
The 'Fly Trap Lid' Extends the Life of the Disposable Coffee Cup
Opportunities for food service companies to incorporate innovative designs for disposable items to increase sustainability and reduce public health risks.
CategoryEco
Experimental Eco-Friendly Ceramics
With Ceramics, Agne Kucerenkaite Calls for a Circular Economy
Eco-friendly ceramics utilizing industrial metal waste presents a disruptive opportunity for sustainable manufacturing practices in the ceramics industry.
CategoryEco
Spoiled Milk Fragrances
Coop's 'Old Milk' Fragrance Raises Food Waste Awareness
Opportunities for grocery retailers to raise awareness about food waste and promote sustainable practices through creative initiatives like fragrance campaigns.
CategoryLifestyle
Waste-Fighting Grocery Apps
The Karma App Retails Surplus Grocery Store Goods at Discounted Rates
The grocery industry can leverage the Karma app's success in reducing food waste and explore ways to implement similar initiatives or partnerships with other technology platforms.
