Visceral Waste-Prevention

Wasted products are being reused used in attention-grabbing ways

Implications - Brands looking to make a point but still be productive in their goal of spreading awareness for eco consumption are using visceral tactics in the design or sensorial-related aspects of their products, in order to both promote conscious consumption, and sell their product or service. Such tactics have a greater impact on consumers and are able to cut through the plethora of "eco-friendly" products, services and marketing jargon.

Workshop Question - How could your brand promote ecological change in a way that better impacts or resonates with consumers?
SCORE 6.3
Popularity
Activity
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Megatrends
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55,208 Total Clicks
Aug 17 - Dec 18
This Year and Warm
LifestyleEco
Featured Examples
Fly-Trapping Coffee Cups - The 'Fly Trap Lid' Extends the Life of the Disposable Coffee Cup
SCORE 5.8
Warm 1,108 Clicks Pub: Aug 31, 17
Fly-Trapping Coffee Cups
The 'Fly Trap Lid' Extends the Life of the Disposable Coffee Cup
This ‘Fly Trap Lip’ is an innovative design created by Li Zhu and Yanqing Hu, who are hoping to manage a disease-carrying insect population while making use of the materials one already... [More]
Experimental Eco-Friendly Ceramics - With Ceramics, Agne Kucerenkaite Calls for a Circular Economy
SCORE 5.6
This Year and Warm 1,296 Clicks Pub: Nov 23, 18
Experimental Eco-Friendly Ceramics
With Ceramics, Agne Kucerenkaite Calls for a Circular Economy
Lithuania-based designer Agne Kucerenkaite thinks outside of the box for the creation of her eco-friendly ceramic collection. Looking at sustainability principles, the creative sought out to utilize... [More]
Spoiled Milk Fragrances - Coop's 'Old Milk' Fragrance Raises Food Waste Awareness
SCORE 6.5
This Year and Warm 334 Clicks Pub: Sep 20, 18
Spoiled Milk Fragrances
Coop's 'Old Milk' Fragrance Raises Food Waste Awareness
To bring attention to the high percentage of perfectly food and beverages that go unconsumed each year, Swedish grocery store chain Coop created an unconventional, off-putting fragrance to raise... [More]
Waste-Fighting Grocery Apps - The Karma App Retails Surplus Grocery Store Goods at Discounted Rates
SCORE 4.8
Average 594 Clicks Pub: Mar 15, 18
Waste-Fighting Grocery Apps
The Karma App Retails Surplus Grocery Store Goods at Discounted Rates
The Karma app is a new platform that’s attempting to combat food waste in grocery stores and supermarkets by selling food that would have otherwise been thrown out at a discounted rate. The... [More]
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