Category
Art & Design
Shelf Heirlooms
Trend cluster
Category
Minimalist
Eatery
Restaurants and eateries adopt minimalist interiors.
2.2
Trend score
What's Happening
What is the Minimalist Eatery trend?
Minimalist Eatery: Taking cues from the beauty of minimalist designs in Japanese restaurants, restaurants outside of Japan and separate from its cuisine are adopting minimalist interiors as well. These spaces enhance the perception of luxury or exclusivity.
Insight
The consumer insight behind the Minimalist Eatery trend
When it comes to dining out in North America, menus and the actual dining experience are becoming equally important for consumers. While they don't expect that each dining experience offers something experiential or "out there," consumers are increasingly looking for unique spaces that cater to their piqued interest in visuals and branding when it comes to their purchase habits--an interested that has stemmed from social media use.
Trend themes
Themes within the Minimalist Eatery trend
Three behaviours holding the trend together01
Minimalist Interiors in Eateries
Restaurants are adopting minimalist interiors to enhance the perception of luxury or exclusivity.
02
Visual Branding in Healthy Eateries
Eateries are focused on creating strong visual identities for targeting consumers interested in eating healthy, without unnecessary flair.
03
Modern Aesthetics for Eateries
Eateries are embracing minimalism and unique modern design aesthetics to create inviting spaces such as the desert-inspired Hank's in Austin, Texas
Industry implications
What the Minimalist Eatery trend means for industry
Where the trend changes the playbookFor
Hospitality
Hospitality professionals can explore the adoption of minimalist interiors, strong visual branding, and modern aesthetics for elevating dining experiences.
For
Interior Design
Interior designers can leverage minimalist and modern design aesthetics for creating unique and inviting spaces in eateries and restaurants.
For
Healthy Eating
Professionals in the healthy eating industry can focus on creating simple and accessible eateries by adopting strong visual branding and minimalist design aesthetics.
Workshop question
How could your brand adopt minimalist design to enhance its product experience?
Trend signals
Trend signals for Minimalist Eatery
Trend score 2.2 out of 10, from popularity 14%, activity 45%, freshness 8%.
Popularity14%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Minimalist Eatery trend
4 featured examples from Aug 11, 2017 to Jun 4, 2018CategoryMarketing
Minimalist Salad Bar Branding
Cecile Godin Made a Strong Visual Identity for Montreal's Foodchain
Opportunity for restaurants and cafes to appeal to health-conscious consumers through minimalist branding and menu display
CategoryArt & Design
Modern Desert Eateries
Hank's Takes on a Unique Minimalist Desert Modern Aesthetic
Hotels, restaurants, and cafes can incorporate the minimalist desert modern aesthetic to enhance the overall guest experience.
CategoryLifestyle
Speckled Granite Pizza Bars
Lievito is an Elegantly Designed Pizza and Wine Bar
Disruptive innovation opportunities can be found in reimagining the dining experience and creating unique, upscale pizza establishments.
CategoryLifestyle
Southern Hospitality Eateries
Garden & Gun Club Focuses on Its Unique Southern Roots
Restaurants can increase their appeal and create loyal customer bases by focusing on unique and authentic cuisine offerings and incorporating design elements that reflect the dist…
