Restaurants and eateries adopt minimalist interiors
Trend - Taking cues from the beauty of minimalist designs in Japanese restaurants, restaurants outside of Japan and separate from its cuisine are adopting minimalist interiors as well. These spaces enhance the perception of luxury or exclusivity.
Insight - When it comes to dining out in North America, menus and the actual dining experience are becoming equally important for consumers. While they don't expect that each dining experience offers something experiential or "out there," consumers are increasingly looking for unique spaces that cater to their piqued interest in visuals and branding when it comes to their purchase habits--an interested that has stemmed from social media use.
Insight - When it comes to dining out in North America, menus and the actual dining experience are becoming equally important for consumers. While they don't expect that each dining experience offers something experiential or "out there," consumers are increasingly looking for unique spaces that cater to their piqued interest in visuals and branding when it comes to their purchase habits--an interested that has stemmed from social media use.
Workshop Question - How could your brand adopt minimalist design to enhance its product experience?
Trend Themes
1. Minimalist Interiors in Eateries - Restaurants are adopting minimalist interiors to enhance the perception of luxury or exclusivity.
2. Visual Branding in Healthy Eateries - Eateries are focused on creating strong visual identities for targeting consumers interested in eating healthy, without unnecessary flair.
3. Modern Aesthetics for Eateries - Eateries are embracing minimalism and unique modern design aesthetics to create inviting spaces such as the desert-inspired Hank's in Austin, Texas
Industry Implications
1. Hospitality - Hospitality professionals can explore the adoption of minimalist interiors, strong visual branding, and modern aesthetics for elevating dining experiences.
2. Interior Design - Interior designers can leverage minimalist and modern design aesthetics for creating unique and inviting spaces in eateries and restaurants.
3. Healthy Eating - Professionals in the healthy eating industry can focus on creating simple and accessible eateries by adopting strong visual branding and minimalist design aesthetics.
4 Featured, 34 Examples:
94,733 Total Clicks
Date Range:
Aug 17 — Dec 18
Trending:
Average
Consumer Insight Topics:
