Wet n Wild 'Pump' is the name of a new line of skincare and haircare products that are being categorized as "ath-beauty" solutions for working out. The gym bag-friendly items for the skin and hair include sweatproof makeup products, cooling mists, dry shampoo and a selection of ultra-portable solid skincare sticks for toning the skin, treating blemishes and creating a mattifying finish on the skin.
The personal care and beauty collection also includes an unusual skin exfoliator in the form of the Personal Best Exfoliating Cleansing Balls, which resemble colorful confectionery bites.
Knowing that this product line will suit busy consumers, Wet n Wild integrated smart packaging solutions in its Pump range, as seen in the Makeup Locker 3-in-1 BB Cream with an integrated mirror.
What Makes This Trend Stand Out
- Ath-beauty Solutions
- Disruptive innovation opportunity: Develop a new line of personal care products specifically designed for gym-goers, with sweatproof makeup, cooling mists, and portable skincare sticks.
- Smart Packaging Solutions
- Disruptive innovation opportunity: Create innovative packaging solutions for personal care products that incorporate convenient features like integrated mirrors.
- Unconventional Exfoliators
- Disruptive innovation opportunity: Invent unique and creative exfoliating products, such as the Personal Best Exfoliating Cleansing Balls.
Sectors Adopting This
- Personal Care
- Disruptive innovation opportunity: Innovate within the personal care industry to cater to the needs of fitness enthusiasts.
- Beauty
- Disruptive innovation opportunity: Revolutionize the beauty industry by creating specialized makeup products and skincare solutions for active individuals.
- Packaging
- Disruptive innovation opportunity: Transform the packaging industry by developing smart and functional packaging solutions for personal care products.
