Category
Lifestyle
Assisted Choices
Trend cluster
Category
Portioned
Vegan
Single-serve, limited-prep products market to vegan consumers.
3.6
Trend score
Trend
What is the Portioned Vegan trend?
Portioned Vegan: The vegan industry is now focusing its efforts on portion-control, which it previously left untouched due to the inherently healthy associations that vegan food products already had from the average consumer's perspective. The shift to single-serve, no-prep products provides a solution to a category that was once perceived as time-consuming due to its associated restrictions.
Insight
The consumer insight behind the Portioned Vegan trend
Much like the average consumer, individuals with niche diets become frequently overwhelmed in the accelerated urban environment by daily tasks, pertaining to one's personal lifestyle or work. As a result, many seek ways to save on time by speeding up or condensing certain aspects of their day-to-day. Given the movement toward health and wellness, the emphasis is placed on products that answer niche consumption interests in a substantial and holistic manner.
Trend themes
Themes within the Portioned Vegan trend
Three behaviours holding the trend together01
Portioned Vegan
The vegan industry is now focusing its efforts on portion-control by shifting to single-serve, no-prep products that answer niche consumption interests in a substantial and holistic manner.
02
Meat-Free Convenience
The emergence of vegan and meat-free convenience food, such as vegan cookie dough, café-style brownie batter cups, and complete jackfruit meals served in globally inspired cauliflower quick meals makes healthy snacking more accessible for busy urban citizens.
03
Vegan Christmas
The launch of vegan Christmas dinners and seasonal offerings, including unique plant-based turkey substitutes, better supports consumers who want to enjoy a meat-free holiday season and can open doors for more diverse celebratory options.
Industry implications
What the Portioned Vegan trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Innovation opportunities abound in the development of novel products that cater to niche diets and lifestyles, especially those that answer health and wellness trends, provide convenience, and improve accessibility and sustainability of these products.
For
Packaging Industry
Packaging solutions that are sustainable, portion-controlled and single-serve, like jars and cups of vegan cookie dough, edible brownie batter cups and single-serve frozen meals, promise to appeal to consumers' craving for convenience and portion control while reducing food waste.
For
Retail Industry
Retailers who tap into the burgeoning trend of vegan and plant-based products can broaden their customer base, create a unique niche market, and foster a loyal clientele by offering diverse and innovative products catering to the vegan, vegetarian, and flexitarian markets.
Workshop question
How could your brand re-market its product to prioritize accessibility and convenience?
Trend signals
Trend signals for Portioned Vegan
Trend score 3.6 out of 10, from popularity 50%, activity 51%, freshness 8%.
Popularity50%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Portioned Vegan trend
5 featured examples from May 23, 2018 to Feb 21, 2019CategoryLifestyle
Cauliflower Meal Cups
Kitchen & Love Makes Globally Inspired Cauliflower Quick Meals
There is opportunity for food and beverage companies to create new healthy and globally-inspired meal options using cauliflower as a base ingredient.
CategoryLifestyle
Free-From Cookie Dough Jars
JUST Launched an Eggless, Ready-to-Eat Cookie Dough Range
The food industry can create new products and improve existing ones by focusing on vegan-friendly, eggless and gluten-free options.
CategoryLifestyle
Vegan-Friendly Festive Meals
Iceland's 'No Turkey' Vegan Christmas Dinner is Fit for One
Supermarkets and other food retailers can capitalize on the expanding vegan market by offering more plant-based meal options for consumers.
CategoryLifestyle
Edible Brownie Batter Cups
The Cookie Dough Café Has Debuted a New Brownie Batter Flavor
The production of edible brownie batter and other innovative flavors creates opportunities for food manufacturers to expand their product lines and meet the growing consumer deman…
CategoryLifestyle
Meat-Free Jackfruit Meals
The Jackfruit Company's Meatless Meals Boast Clean Ingredients
Opportunity for food and beverage companies to offer plant-based meal options and incorporate jackfruit into their products to meet the demand of health-conscious and environmenta…
