Portioned Vegan

Single-serve, limited-prep products market to vegan consumers

Implications - The vegan industry is now focusing its efforts on portion-control, which it previously left untouched due to the inherently healthy associations that vegan food products already had from the average consumer's perspective. The shift to single-serve, no-prep products allows for vegan brands to market their products as both health and convenience-minded, as veganism was once perceived as being more time-consuming for consumers for all its preparations and restrictions.

Workshop Question - How could your brand re-market its product to prioritize accessibility and convenience?
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46,622 Total Clicks
May 18 - Feb 19
This Year and Warm
LifestyleFood
Featured Examples
Free-From Cookie Dough Jars - JUST Launched an Eggless, Ready-to-Eat Cookie Dough Range
SCORE 6.6
Warm 684 Clicks Pub: May 23, 18
Free-From Cookie Dough Jars
JUST Launched an Eggless, Ready-to-Eat Cookie Dough Range
After making a name for itself with eggless mayonnaise and other innovative free-from products, JUST is now branding out with a vegan ready-to-eat cookie dough range created by Michelin-starred chefs.... [More]
Cauliflower Meal Cups - Kitchen & Love Makes Globally Inspired Cauliflower Quick Meals
SCORE 6.6
This Year and Warm 918 Clicks Pub: Jul 10, 18
Cauliflower Meal Cups
Kitchen & Love Makes Globally Inspired Cauliflower Quick Meals
Cauliflower is the cruciferous vegetable that is being used as a healthy alternative for everything from rice to conventional pizza crusts, and to help consumers enjoy this of-the-moment ingredient... [More]
Vegan-Friendly Festive Meals - Iceland's 'No Turkey' Vegan Christmas Dinner is Fit for One
SCORE 6.8
This Year and Warm 457 Clicks Pub: Nov 26, 18
Vegan-Friendly Festive Meals
Iceland's 'No Turkey' Vegan Christmas Dinner is Fit for One
In addition to offering a range of vegetarian-friendly options like its No Bull Vegan Meatballs and No Porkies Vegan Sausages, UK supermarket chain Iceland is now launching a vegan Christmas dinner... [More]
Edible Brownie Batter Cups - The Cookie Dough Café Has Debuted a New Brownie Batter Flavor
SCORE 3.2
This Year and Mild 167 Clicks Pub: Oct 3, 18
Edible Brownie Batter Cups
The Cookie Dough Café Has Debuted a New Brownie Batter Flavor
Edible cookie dough has recently become a popular snack option and now The Cookie Dough Café is extending the phenomenon to brownies as well. With its indulgent new Brownie Batter flavor, The... [More]
Meat-Free Jackfruit Meals - The Jackfruit Company's Meatless Meals Boast Clean Ingredients
SCORE 4.1
This Year and Average 182 Clicks Pub: Feb 21, 19
Meat-Free Jackfruit Meals
The Jackfruit Company's Meatless Meals Boast Clean Ingredients
In the same way that consumers are able to warm up frozen entrées made with meat, they are now also able to enjoy clean-ingredient, meatless meal options from The Jackfruit Company with its newly... [More]
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