After making a name for itself with eggless mayonnaise and other innovative free-from products, JUST is now branding out with a vegan ready-to-eat cookie dough range created by Michelin-starred chefs.
JUST Cookie Dough is being introduced in classic Chocolate Chip, Birthday Cake and Chocolate Mint flavors, all of which are completely eggless and safe to eat straight out of the jar. Eggs may be a key component of cookie dough, but JUST replaces this ingredient with sorghum, an ancient grain that boosts moisture and is known for its binding properties. Otherwise, some of the simple ingredients that go into the making of the vegan cookie doughs include wheat flour, sugar and natural flavors.
The cookie dough products are being introduced in large-format foodservice tubs, 14-ounce jars and single-serve cups.
What's Driving This Trend
- Vegan Cookie Dough Products
- There is an increasing demand for vegan-friendly products in the food industry.
- Eggless and Gluten-free Products
- The rising popularity of eggless and gluten-free products offers opportunities for innovation and product differentiation.
- Large-format Foodservice Tubs
- The use of large-format foodservice tubs provides convenience and cost savings for restaurants and foodservice operators.
Who This Affects Most
- Food Industry
- The food industry can create new products and improve existing ones by focusing on vegan-friendly, eggless and gluten-free options.
- Restaurant Industry
- Restaurants can improve their menu offerings by incorporating vegan-friendly, eggless and gluten-free options.
- Packaging Industry
- The packaging industry can innovate by providing cost-effective and sustainable large-format foodservice tubs for the food industry.
