Sabra recently launched an all-new, limited-edition Sweet & Smoky BBQ Hummus that is topped with smoked paprika and pieces of jackfruit.
Jackfruit is becoming well-known as a plant-based meat substitute on everything from pizzas to pulled pork-style sandwiches, as the tree fruit boasts a similar texture to meat and boasts the ability to easily take on seasonings and flavors.
For the creation of this product, Sabra's digital marketing director, Ryan Saghir, notes that "this recipe was influenced by insights derived from social media. We relied heavily on influencer input and the conversations food enthusiasts are having online to inspire this delicious limited-edition variety." The plant-based hummus offers a satisfying way for all consumers to enjoy the sweet and smoky taste of barbecue this summer, without involving any actual meat or grilling.
Key Themes Behind This Trend
- Plant-based Meat Substitutes
- The rise in popularity of jackfruit as a meat substitute presents an opportunity for food companies to create more plant-based meat alternatives.
- Social Media-inspired Products
- Companies can use consumer insights from social media to create new flavors and products that resonate with their target audience.
- Limited-edition Offerings
- Limited-edition products can create excitement and drive interest in a brand's core product offerings.
Where This Applies
- Food and Beverage
- Food companies can capitalize on the plant-based meat substitute trend and social media insights to create innovative products that cater to changing consumer preferences.
- Marketing and Advertising
- The use of social media influencers and consumer insights presents opportunities for marketing teams to create targeted and relevant campaigns that resonate with their audience.
- Retail
- Retailers can leverage innovative and limited-edition offerings to drive store traffic and boost sales during seasonal or promotional periods.
