The classic Sabra hummus range has been given an overhaul by the brand to keep it relevant with today's consumer who's increasingly seeking out products that prioritize taste, quality and value. The various hummuses in the range now have additional bold flavoring in the recipe to give the chickpea-based spreads an even tastier profile when being used as a dip or spread. The products also have additional toppings that shoppers will be able to immediately see right through the lid even before purchasing to help catch the attention of curious consumers.
The updated classic Sabra hummus range is being rolled out now to retailers both in-store and online, and includes the Roasted Red Pepper, Roasted Garlic, Roasted Pine Nut and Supremely Spicy flavors.
Key Themes Behind This Trend
- Revitalized Hummus Products
- The classic Sabra hummus range has been given an overhaul by the brand to keep it relevant with today's consumer who's increasingly seeking out products that prioritize taste, quality and value.
- Bold Flavor Enhancements
- The various hummuses in the range now have additional bold flavoring in the recipe to give the chickpea-based spreads an even tastier profile when being used as a dip or spread.
- Innovative Packaging Design
- The products also have additional toppings that shoppers will be able to immediately see right through the lid even before purchasing to help catch the attention of curious consumers.
Where This Applies
- Food and Beverage
- The updated classic Sabra hummus range is being rolled out now to retailers both in-store and online.
- Culinary
- The various hummuses in the range now have additional bold flavoring in the recipe to give the chickpea-based spreads an even tastier profile when being used as a dip or spread.
- Packaging
- The products also have additional toppings that shoppers will be able to immediately see right through the lid even before purchasing to help catch the attention of curious consumers.
