The Fresh Cravings hummus is being launched in three new flavors to provide consumers with several options that don't skimp when it comes to premium taste and ingredients.
The hummus products include the new Everything Bagel, Spicy Red Pepper and Honey Jalapeño flavors, which will each offer consumers tastes that are perfect on their own or with additional pairings. The products are being launched by the brand nationwide in the US where they are available at Kroger, Walmart, Publix and select Safeway locations.
CMO of FoodStody Brands Jay Whitney commented on the new Fresh Cravings hummus flavors saying, "We strive to continually bring elevated snacking experiences to consumers and are excited to introduce our new look and flavours with the same high-quality ingredients and bold taste our customers have come to love."
Key Themes Behind This Trend
- Aromatically Flavored Hummus
- The trend of incorporating unique and unexpected flavor combinations into hummus presents opportunities for companies to stand out in the market by creating unique taste experiences.
- Premium Snacking
- The trend of providing premium quality ingredients and taste experiences in snack products is a growing market that presents opportunities to enter or expand into.
- Convenient, Healthy Snacks
- The trend of offering healthier snacking options in convenient packaging and portion sizes presents opportunities for companies who can tap into this market.
Where This Applies
- Food and Beverage Industry
- Companies in the food and beverage industry can leverage the trend of aromatically flavored hummus and premium snacking to create new products that cater to the demand for unique and elevated snack experiences.
- Retail Industry
- Retailers can capitalize on the trend of convenient and healthy snacking by diversifying their product offerings to include these products.
- Packaging Industry
- The trend of convenient, healthy snacking offers packaging companies opportunities to innovate by creating eco-friendly and travel-friendly packaging options for these snacks.
