Fresh Cravings Launches New Family-Sized Hummus Option at Walmart
Niko Pajkovic — June 18, 2022 — Lifestyle
References: freshcravings & nosh
Fresh Cravings, a food brand specializing in salsas, hummus, and dips, has announced the launch of an all-new family-sized hummus format. The new offering features a 17-ounce container, which is a significant boost from its classic 10-ounce formats.
The new family-size containers will be offered from the brand's four most popular hummus variations: Classic, Roasted Garlic, Honey Jalapeño, and Roasted Red Pepper. With the new size option, Fresh Cravings intends to make its beloved hummus products more affordable and accessible to families looking for a healthy snack.
“Our brand’s guiding principle this year is to Crave Goodness, and as such, we are always seeking new ways to bring elevated snacking experiences to our customers. We are thrilled to launch this new family-sized option at Walmart—from our family to yours," said Jay Whitney, Chief Marketing Officer at FoodStory Brands.
Image Credit: Fresh Cravings
The new family-size containers will be offered from the brand's four most popular hummus variations: Classic, Roasted Garlic, Honey Jalapeño, and Roasted Red Pepper. With the new size option, Fresh Cravings intends to make its beloved hummus products more affordable and accessible to families looking for a healthy snack.
“Our brand’s guiding principle this year is to Crave Goodness, and as such, we are always seeking new ways to bring elevated snacking experiences to our customers. We are thrilled to launch this new family-sized option at Walmart—from our family to yours," said Jay Whitney, Chief Marketing Officer at FoodStory Brands.
Image Credit: Fresh Cravings
Trend Themes
1. Family-sized Packaging - Creating larger packaging options for food products to make them more accessible and affordable for families.
2. Affordable Healthy Snacks - Brands creating healthy snack options that are affordable and accessible, specifically targeting families.
3. Flavor Expansion - Expanding flavor options for popular food products to attract and retain customers, specifically targeting families.
Industry Implications
1. Food & Beverage - The food & beverage industry can continue to innovate by creating larger packaging options and expanding their flavor offerings for families.
2. Retail - Retailers can cater to families by offering more affordable and accessible healthy snack options, like Fresh Cravings' new family-sized hummus.
3. Packaging - Packaging companies can assist food brands in creating innovative, larger packaging options that appeal to families and make their products more affordable.
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