For National Cookie Dough Day this year, Sweet Loren's announced that it would be adding to its cookie-centric product collection with a ready-to-eat, fully vegan and clean cookie dough.
The clean-label cookie dough is made without gluten or nuts and has the potential to be safely scooped out of its jar and instantly eaten, or dropped onto a baking sheet and formed into cookies.
Sweet Loren's has always made a point of offering better-for-you cookie products for health-conscious consumers, but it is now making a shift to entirely plant-based products. Soon, all of the company's existing place-and-bake flavors will be vegan, as well as free from gluten and nuts like the new edible cookie dough. Since making this change in ingredients, the company has reported a significant increase in distribution growth.
Key Themes Behind This Trend
- Plant-based Foods
- There is an opportunity for businesses to innovate and create new plant-based food products to meet the increased demand for vegan options.
- Clean-label Products
- More businesses can offer clean-label products like Sweet Loren's cookie dough to appeal to health-conscious and allergy-sensitive consumers.
- Ready-to-eat Foods
- The trend of ready-to-eat foods has grown during the pandemic, and businesses can continue to innovate in this area to provide consumers with convenient and healthy options.
Where This Applies
- Food and Beverage
- The food and beverage industry can benefit from creating plant-based and clean-label products that cater to niche diets and allergies.
- Health and Wellness
- Health and wellness businesses can incorporate trends like a plant-based diet and clean-label products to offer healthier options for their customers.
- E-commerce
- Businesses that sell ready-to-eat or plant-based products can take advantage of the growing e-commerce trend to increase distribution and reach consumers in new markets.
