For National Cookie Dough Day this year, Sweet Loren's announced that it would be adding to its cookie-centric product collection with a ready-to-eat, fully vegan and clean cookie dough.
The clean-label cookie dough is made without gluten or nuts and has the potential to be safely scooped out of its jar and instantly eaten, or dropped onto a baking sheet and formed into cookies.
Sweet Loren's has always made a point of offering better-for-you cookie products for health-conscious consumers, but it is now making a shift to entirely plant-based products. Soon, all of the company's existing place-and-bake flavors will be vegan, as well as free from gluten and nuts like the new edible cookie dough. Since making this change in ingredients, the company has reported a significant increase in distribution growth.