Bath & Body Works' new Active Skincare collection includes a range of products that are specifically designed for post-gym and on-the-go use like its in-shower body lotion, two-in-one body and yoga mat mist and a NO SWEAT dry shampoo product.
The NO SWEAT dry shampoo is lightly scented and comes in a convenient spray format. The portable haircare item is touted as a "style-saving" solution that quickly absorbs oil and sweat thanks to beneficial, hydrating and nourishing ingredients like aloe, cucumber, Vitamin E and kaolin clay.
Dry shampoo is no longer just a haircare item that is useful for adding texture to freshly washed hair or reviving hair in between washes, but a product that's becoming synonymous with active, on-the-go consumers.
What's Driving This Trend
- Post-gym Haircare
- Opportunity for creating innovative haircare products specifically designed for post-gym use.
- Active Skincare
- Potential for developing skincare products tailored to active individuals who need quick and convenient solutions.
- On-the-go Beauty
- Emerging trend of beauty products that cater to people with busy lifestyles requiring products that can be easily incorporated into their routines.
Who This Affects Most
- Haircare
- Innovation opportunities in the haircare industry for creating specialized products for post-gym use.
- Skincare
- Disruption possibilities in the skincare industry by developing products that cater to the needs of active individuals.
- Beauty
- Opportunities within the beauty industry to create convenient and portable products for people with busy lifestyles.
