



The ritual of fasting is enhanced via products and kits that ensure health
Trend - The process of fasting, whether done for religious purposes or as a "biohacking" tool, is now aided with specialty kits, apps, and food items that aim to ensure consumers' health while taking part in this ritual.
Insight - When consumers make adjustments to their usual lifestyle rituals—whether for short or indefinite periods of time—they are faced with the difficulty of overcoming their established habits. As a result, consumers become more organized and strict in order to overcome it, creating a very niche demand for tools and products that will help them keep motivated in their particular endeavor.
Insight - When consumers make adjustments to their usual lifestyle rituals—whether for short or indefinite periods of time—they are faced with the difficulty of overcoming their established habits. As a result, consumers become more organized and strict in order to overcome it, creating a very niche demand for tools and products that will help them keep motivated in their particular endeavor.
Workshop Question - How could your brand personalize a product/service to cater to various consumer rituals?