The ritual of fasting is enhanced via products and kits that ensure health
Trend - The process of fasting, whether done for religious purposes or as a "biohacking" tool, is now aided with specialty kits, apps, and food items that aim to ensure consumers' health while taking part in this ritual.
Insight - When consumers make adjustments to their usual lifestyle rituals—whether for short or indefinite periods of time—they are faced with the difficulty of overcoming their established habits. As a result, consumers become more organized and strict in order to overcome it, creating a very niche demand for tools and products that will help them keep motivated in their particular endeavor.
Insight - When consumers make adjustments to their usual lifestyle rituals—whether for short or indefinite periods of time—they are faced with the difficulty of overcoming their established habits. As a result, consumers become more organized and strict in order to overcome it, creating a very niche demand for tools and products that will help them keep motivated in their particular endeavor.
Workshop Question - How could your brand personalize a product/service to cater to various consumer rituals?
Trend Themes
1. Aided Fasting - Fasting is now aided with specialty kits, apps, and food items that aim to ensure consumers' health while taking part in this ritual.
2. Customized Intermittent Fasting Plans - Companies like '2 Meal Day' are focusing on personalized meal plans to meet consumers' individual needs and tastes.
3. Fasting Tracker Apps - The Zero fasting tracker app aims to give consumers an accessible method of monitoring their health in an unusual way, using a fasting tracker app.
Industry Implications
1. Health and Wellness - The health and wellness industry is well-positioned to capitalize on the demand for products designed to support fasting, with the ProLon detoxifying cleanse as a notable example.
2. App Development - The development of fasting tracker apps like Zero presents a new opportunity for mobile app developers to cater to a growing market of health-conscious tech users.
3. Sports and Fitness - The 2 Meal Day plan, which focuses on intermittent fasting and high-intensity interval training, presents a new opportunity for businesses operating in the sports and fitness industry to provide services that cater to consumers looking to get in shape and achieve their health goals.
