Max Lowery, the founder and author of the '2 Meal Day,' believes that intermittent fasting and high intensity interval training, otherwise known as HIIT training, is the key to weight loss and maintaining good health.
'The Plan' that the 2 Meal Day outlines focuses on two phases. The first consists of resetting one's body to burn fat, which comes with the completion of the HIIT training videos that the brand shares. At the same time, consumers also stick to a bespoke meal plan, which is customized to their needs and tastes. After thirty days of this routine, consumers submit their results and can get ready to move onto Phase 2.
Phase 2 features different strength workouts, a new meal plan, and a professional overview of the results that consumers report. Once finished Phase 2, consumers will receive tips on how to continue the healthy lifestyle, to ensure that they reach their long-term goals.
Image Credit: 2mealday.com / Instagram @max.lowery
What's Driving This Trend
- Customized Intermittent Fasting
- Customizing meal plans based on consumer needs and tastes is a growing trend within the intermittent fasting industry, providing consumers with more personalized solutions to their health goals.
- HIIT Training
- The emphasis on high intensity interval training as a key component of intermittent fasting plans is a trend that is disrupting traditional workout routines, creating opportunities for innovative workouts and training regimens.
- Results-driven Fitness Plans
- The growing trend of fitness plans oriented towards obtaining tangible results, such as the 2 Meal Day's focus on consumer-reported metrics, offers opportunities for new and innovative approaches to health and wellness tracking.
Who This Affects Most
- Fitness and Wellness
- The fitness and wellness industry is being disrupted by new, results-driven fitness plans, offering opportunities for innovative workouts, customized meal plans and new approaches to health and wellness tracking.
- Diet and Nutrition
- Diet and nutrition industries are being disrupted by customizable intermittent fasting meal plans, creating opportunities for personalized dietary supplement market development.
- Online Coaching
- The rise of online coaching and results oriented personal training offers innovative opportunities to create new platforms focused on measurable outcomes for consumers on their health and wellness journeys.
