Fitness-focused wearables uplevel their capabilities to give feedback
Trend - Consumers have been using wearables to track their everyday and fitness activities for some time now. More recently, however, technology breakthroughs have made it so that wearable products are able to give more meaningful feedback and tailored coaching on workouts, providing a more personalized experience.
Insight - As a result of the broader shift toward wellness, many consumers today are highly invested in bettering themselves both mentally and physically. This has led to a huge demand for products that not only help consumers quantify their progress on these fronts but help them self-direct their betterment more broadly as well.
Insight - As a result of the broader shift toward wellness, many consumers today are highly invested in bettering themselves both mentally and physically. This has led to a huge demand for products that not only help consumers quantify their progress on these fronts but help them self-direct their betterment more broadly as well.
Workshop Question - How well does your brand leverage technology in order to help consumers reach their goals?
Trend Themes
1. Focus on Personalized Fitness Tracking - Developing AI and data analytics powered fitness wearables to meet the demand for better and personalized workout coaching.
2. Integration of Meditation and Breathing Techniques with Fitness Wearables - Creating fitness wearables with sensors built to track breathing and offer guidance to optimize workouts and mindful exercises.
3. Advancements in Gym-ready Wearables - Creating specialized fitness wearables that can track workout metrics beyond calorie count like reps done, work-to-rest ratio and round splits.
Industry Implications
1. Fitness Wearables - Fitness wearables companies can innovate by developing more personalized wearables using AI and data analytics.
2. Mental Health Wearables - Mental health wearable companies can incorporate breathing and meditation sensors in their wearable products to aid with stress and anxiety management.
3. Athletic Wearables - Athletic wearable companies can develop products specifically for crossfit enthusiasts and gym-loving athletes to track workout metrics beyond calorie count.
