Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wearable
Coach
Fitness-focused wearables uplevel their capabilities to give feedback.
5.7
Trend score
Trend
What is the Wearable Coach trend?
Wearable Coach: Consumers have been using wearables to track their everyday and fitness activities for some time now. More recently, however, technology breakthroughs have made it so that wearable products are able to give more meaningful feedback and tailored coaching on workouts, providing a more personalized experience.
Insight
The consumer insight behind the Wearable Coach trend
As a result of the broader shift toward wellness, many consumers today are highly invested in bettering themselves both mentally and physically. This has led to a huge demand for products that not only help consumers quantify their progress on these fronts but help them self-direct their betterment more broadly as well.
Trend themes
Themes within the Wearable Coach trend
Three behaviours holding the trend together01
Focus on Personalized Fitness Tracking
Developing AI and data analytics powered fitness wearables to meet the demand for better and personalized workout coaching.
02
Integration of Meditation and Breathing Techniques with Fitness Wearables
Creating fitness wearables with sensors built to track breathing and offer guidance to optimize workouts and mindful exercises.
03
Advancements in Gym-Ready Wearables
Creating specialized fitness wearables that can track workout metrics beyond calorie count like reps done, work-to-rest ratio and round splits.
Industry implications
What the Wearable Coach trend means for industry
Where the trend changes the playbookFor
Fitness Wearables
Fitness wearables companies can innovate by developing more personalized wearables using AI and data analytics.
For
Mental Health Wearables
Mental health wearable companies can incorporate breathing and meditation sensors in their wearable products to aid with stress and anxiety management.
For
Athletic Wearables
Athletic wearable companies can develop products specifically for crossfit enthusiasts and gym-loving athletes to track workout metrics beyond calorie count.
Workshop question
How well does your brand leverage technology in order to help consumers reach their goals?
Trend signals
Trend signals for Wearable Coach
Trend score 5.7 out of 10, from popularity 85%, activity 79%, freshness 8%.
Popularity85%
Activity79%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wearable Coach trend
5 featured examples from May 3 to Jul 29, 2018CategoryTech
AI-Powered Running Coaches
The '1Coach' Wearable Monitors Your Performance for Optimized Runs
Manufacturing fitness equipment with advanced technology can lead to increased demand for personalized and optimized workouts.
CategoryLifestyle
Intuitive Workout-Tracking Wearables
The 'U Band' Monitors Performance for Personalized Coaching
Opportunity for wearable tech companies to create innovative fitness tracking devices like the 'U Band'.
CategoryLifestyle
AI-Powered Fitness Wearables
The 'RocketBody' Wearable Tracks Metrics with Precision
The health tech industry can embrace disruptive innovation by investing in AI-powered wearable technology that tracks and analyzes various health metrics.
CategoryLifestyle
Clip-On Breathing Sensors
RESPA is a Wearable That Tracks One's Breathing Patterns During Activity
There is an opportunity for sports and fitness industries to incorporate wearable breathing sensors into their products and services to enhance performance and optimize breathing…
CategoryLifestyle
Specialized Gym-Ready Wearables
The PUSH 'NEXUS' Tracks Reps, Work-to-Rest Ratio and More
The advancement of specialized gym-ready wearables creates disruptive innovation opportunities within the wearable technology industry to develop devices that can track comprehens…
