While most companies and brands consider voice-controlled devices to be a complement to its e-commerce sectors, REI Co-op is instead using the technology to bolster its existing brick and mortar locations. Available through Amazon's Alexa, customers of REI Co-op can use the voice assistant to get details on discounted products, equipment rental information, classes, events, and physical store locations. In fact, the company does not allow any actual purchases to be made through voice assistants and instead utilizes the technology to bolster in-store engagement.
This focus is not only key to REI Co-op's growth but also to its personal brand. Founded on the ideas of inspiration, education, and outfitting, REI Co-op thrives on the idea of community. This is why the brand is only using voice assistants to drive customers to stores, as it aims to use technology to make this sense of community greater.
Voice Assistant Retail Engagement
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