Fitness solutions focused around recovery are put in the spotlight
Trend - In addition to the many products and services that have rolled out in the last few years to help consumers work out more effectively, an aspect of fitness getting more attention than it did in the past is fitness recovery specifically. This need is being met by new studios and products putting a large emphasis on this specific benefit.
Insight - As consumers' interest in wellness continues to increase, more niche products, services and studios are emerging to keep up with more knowledgable consumers looking to optimize nearly every aspect of their bodies.
Insight - As consumers' interest in wellness continues to increase, more niche products, services and studios are emerging to keep up with more knowledgable consumers looking to optimize nearly every aspect of their bodies.
Workshop Question - What's an emerging aspect of your market space your brand could capitalize on? What would it look like if your brand were to "own" that space?
