Brands make a point about modern day technology addictions
Implications - Tech-related consumption habits have been a rising concern globally. The prevalent use of smartphones has many, including those in the industry, concerned about widespread tech addictions. Brands are creating programs that mitigate such addictions the consequences associated with them.
Insight - Although productivity and connectivity are at the heart of smartphone use, the pain points associated with excessive use are becoming mainstream concerns across societal groups. Programs that combat tech-related addictions are becoming more common as conversations around "self-care" increasingly include taking time away from the digital world.
Insight - Although productivity and connectivity are at the heart of smartphone use, the pain points associated with excessive use are becoming mainstream concerns across societal groups. Programs that combat tech-related addictions are becoming more common as conversations around "self-care" increasingly include taking time away from the digital world.
Workshop Question - How could your brand help its customers or employees "unplug" temporarily?
Trend Themes
1. Tech Addiction - As society increasingly becomes concerned about technology addiction, brands and startups are creating programs and initiatives that combat such addictions.
2. Self-care - Conversations around 'self-care' increasingly include taking time away from the digital world.
3. Phone-free Activities - Platforms and apps are offering users a way to find phone-free events and social activities.
Industry Implications
1. Mental Health - Products and programs that combat tech addictions serve to address prominent mental health concerns.
2. Event Planning - Platforms offering phone-free activities can be utilized by event planners looking to promote socialization and engagement among attendees.
3. Art and Culture - Exhibits that highlight technology addiction can be showcased in public spaces, encouraging conversation and awareness among the public.
5 Featured, 45 Examples:
92,598 Total Clicks
Date Range:
Jul 16 — Dec 18
Trending:
Mild
Consumer Insight Topics:
