Our tech-obsessed culture has many consumers seeking out ways to detox from their smartphone and computer, which is seeing new services like 'Off The Grid' travel come about.
The travel provider creates trips for groups of 30 people for 10 day excursions that are focused on screen-free experiences to help travelers actually experience the destination rather than trying to stay connected. This acts as something of a dual-purpose service that will help travelers to feel fully immersed in their surroundings, while also helping them to reset their mind when feeling overwhelmed by constant connectivity.
'Off The Grid' travel offers a wide variety of different trip plans with the 2018 list including such destinations as Lisbon, Prague, Split, Lima, Barcelona and Tulum with more on the way.
Key Themes Behind This Trend
- Off-the-grid Travel
- Disruptive innovation opportunity lies in creating more personalized, small-size off-the-grid travel experiences that cater to different interest groups, age brackets, and personality types.
- Tech Detox Programs
- Tech companies and travel agencies can partner up to offer free technology detox programs as an added value in certain travel packages.
- Virtual Reality Travel
- Virtual reality travel can be explored as a complement to off-the-grid travel packages, allowing users to experience destinations from all over the world in an immersive way without the physical travel.
Where This Applies
- Travel and Tourism
- Travel and tourism industry can see a surge in demand for off-the-grid travel services and packages that cater to the growing need to disconnect from technology and connect with nature.
- Health and Wellness
- The health and wellness industry can capitalize on the trend by developing customized digital detox programs to help users reduce stress and anxiety levels from technology overload.
- Technology
- Technology companies can develop integrated tools (such as phone-locking apps) that aid in promoting tech detox and better digital habits in line with off-the-grid travel services.
