Audi's Safety Code is hoping to reduce the prevalence of distracted driving through offering an easy-to-install script that limits one's ability to visit websites while driving.
The code uses GPS data to detect when an individual is traveling at a speed of more than 20 kilometers per hour. If this speed is detected, and an individual with the script attempts to open a webpage, a pop-up will appear asking the individual to confirm whether or not they're the driver of the vehicle. If "I'm not the driver" is selected, individuals may resume browsing the web. Although it's simple for an individual to click the prompt that would allow them to use their phones, the pop-up window hopes to make drivers think twice before partaking in distracted driving.
Key Themes Behind This Trend
- Distracted Driving Prevention
- Opportunity to develop innovative solutions and technologies that discourage distracted driving.
- Gps-based Safety Technology
- Potential for disruptive innovations that leverage GPS data to enhance safety features in vehicles.
- Behavioral Modification Tools
- Opportunity to create tools that modify user behavior and promote responsible driving habits.
Where This Applies
- Automotive Technology
- Advancements in automotive technology can be leveraged to develop new safety features and tools.
- Software Development
- Software developers can create scripts and applications that prevent distractions while driving.
- Mobile Device Accessories
- The market for mobile device accessories can incorporate innovative solutions that discourage distracted driving.
