Patient data is securely stored through the use of blockchain technology
Trend - Blockchain technology is being used to securely and accurately store health records. Not only does this elevate the standard of care that healthcare providers are able to administer, but in a world where our personal data is vulnerable, patients can have a greater sense of trust.
Insight - Recognizing the benefits that technology carries for the healthcare industry, many consumers embrace the newly found efficiency and convenience that connected devices offer them. However, moving to an omnichannel approach to healthcare is cause for concern as many are worried about how their data is stored and used. As a result, consumers prioritize platforms with built-in security measures that give them peace of mind.
Insight - Recognizing the benefits that technology carries for the healthcare industry, many consumers embrace the newly found efficiency and convenience that connected devices offer them. However, moving to an omnichannel approach to healthcare is cause for concern as many are worried about how their data is stored and used. As a result, consumers prioritize platforms with built-in security measures that give them peace of mind.
Workshop Question - What brands or organizations within your space are most prepared to leverage blockchain technology?
