Trend cluster
Category

Architecturally
Modular

Modular building concepts are on the rise.

Prefabricated Homeless Housing PlansIndoor Modular Wooden StructuresModular Bauhaus-Style BuildingsEco-Conscious Modular Hotel Concepts

Trend

What is the Architecturally Modular trend?

Architecturally Modular: Architects are creating modular building design concepts that are able to accommodate the needs of the people they're building for, as well as the landscapes that surround them. These concepts have risen out of a need for building cities that are as architecturally functional as they are beautiful.

Insight

The consumer insight behind the Architecturally Modular trend

As cities around the world grow in population size, significant changes are having to be made in order to house and offer services for the people who live in them. Adaptability, safety, green space and transportation are all key aspects of living comfortably in such population-dense environments, and urban planning initiatives are increasingly working to achieve those qualifications for city residents.

Trend themes

Themes within the Architecturally Modular trend

Three behaviours holding the trend together
01

Modular Building Design Concepts

Architects are creating modular building design concepts that can accommodate the needs of people and the landscapes they are building in.

02

Sustainable and Eco-Friendly Modular Structures

There is a trend towards building modular structures that are sustainable and eco-friendly in order to preserve the environment.

03

Prefabricated Modular Housing

The increasing demand for affordable housing has led to the trend of building prefabricated modular housing that is efficient and customizable.

Industry implications

What the Architecturally Modular trend means for industry

Where the trend changes the playbook
For

Construction Industry

Architecturally innovative modular building design concepts offer the construction industry disruptive innovation opportunities.

For

Real-Estate Industry

Sustainable and eco-friendly modular structures offer the real-estate industry disruptive innovation opportunities as they seek to provide housing that accommodates for green living.

For

Urban Planning Industry

The increasing demand for affordable housing offers the urban planning industry disruptive innovation opportunities to provide modular prefabricated housing units that are efficient and customizable.

Workshop question

Where could your brand fit modular design into its product/service or office space?

Trend signals

Trend signals for Architecturally Modular

Trend score 6.0 out of 10, from popularity 82%, activity 89%, freshness 8%.

Popularity82%
Activity89%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa