Fitness brands unrelated to clothing take cues from the latter's aesthetic focus
Trend - The world of fitness prioritizes aesthetics on social media and in its clothing brands, but other items related to the process of exercising have been less touched by this focus on beauty, until recently. These products feature designs that are made to seamlessly integrate into the consumer's fitness ritual.
Insight - For Millennial and Gen Z consumers, "wellness" is viewed as a lifestyle that encompasses mental and physical health, as well as presentable aesthetics. The increased focus on design and branding is influenced by the social media trends they observe on a regular basis. Thus, their health-based lifestyles are increasingly focused not just on outcome, but on visuals and presentation.
Insight - For Millennial and Gen Z consumers, "wellness" is viewed as a lifestyle that encompasses mental and physical health, as well as presentable aesthetics. The increased focus on design and branding is influenced by the social media trends they observe on a regular basis. Thus, their health-based lifestyles are increasingly focused not just on outcome, but on visuals and presentation.
Workshop Question - How could your brand make its product/service more shareable?
Trend Themes
1. Aesthetic Fitness - Design and beauty is not just solely limited to clothing, it has also inspired a focus on design for products that are related to the process of exercising, such as workout equipment and gym accessories.
2. Compact Fitness Equipment - With shrinking home sizes continuing to become prevalent, there is an increasing need for fitness equipment that is not only functional but also space-conscious, portable and easy to store.
3. Design-forward Gym Equipment - Consumers demand a more refined and design-forward approach to gym equipment, hence a developing interest for high-end gym equipment made with high-quality, durable and appealing materials.
Industry Implications
1. Fitness Industry - Companies within the fitness industry can benefit from exploring new designs and product offerings for workout equipment and accessories that are not just functional but also aesthetically pleasing and convenient to use in different spaces.
2. Furniture Industry - Furniture makers can create products that blend gym equipment and furniture sensibilities, creating well-crafted designs that do not obstruct interior spaces, but rather complement it.
3. Interior Design Industry - Interior Designers can approach gym equipment not just for its functionality but as a key design element for homes. The trend towards design-centric workout equipment creates opportunities for designers to curate and create unique home gym experiences with a focus on aesthetics and wellness.
4 Featured, 33 Examples:
192,863 Total Clicks
Date Range:
Apr 18 — Jul 19
Trending:
Hot
Consumer Insight Topics:
