Fitness brands unrelated to clothing take cues from the latter's aesthetic focus
Trend - The world of fitness prioritizes aesthetics on social media and in its clothing brands, but other items related to the process of exercising have been less touched by this focus on beauty, until recently. These products feature designs that are made to seamlessly integrate into the consumer's fitness ritual.
Insight - For Millennial and Gen Z consumers, "wellness" is viewed as a lifestyle that encompasses mental and physical health, as well as presentable aesthetics. The increased focus on design and branding is influenced by the social media trends they observe on a regular basis. Thus, their health-based lifestyles are increasingly focused not just on outcome, but on visuals and presentation.
Insight - For Millennial and Gen Z consumers, "wellness" is viewed as a lifestyle that encompasses mental and physical health, as well as presentable aesthetics. The increased focus on design and branding is influenced by the social media trends they observe on a regular basis. Thus, their health-based lifestyles are increasingly focused not just on outcome, but on visuals and presentation.
Workshop Question - How could your brand make its product/service more shareable?
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Date Range:
Apr 18 — Jul 19
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