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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

Sleepy Wellness

Sleep-related brands pivot their marketing to emphasize wellness

Implications - Brands within the sleep industry are pivoting their marketing tactics from deals and discounts, to centering themselves within the growing "wellness" industry. With campaigns that cater to busy professionals and offer relaxation-focused escapist experiences, this shift in tactics allows for the sleep industry to remain relevant to the contemporary values and branding that draw in modern consumers.
Workshop Question — How could your business better rebrand to suit the expectations of the modern consumer?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 41 Examples:
164,120 Total Clicks
Date Range:
May 17 — Dec 18
Trending:
This Year and Hot
Consumer Insight Topics:

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