Sleep-related brands pivot their marketing to emphasize wellness
Implications - Brands within the sleep industry, such as nap popups, matress developers, and sleepwear retailers are pivoting their marketing tactics from deals and discounts, to centering themselves within the growing industries of experience and self care.
Insight - Employing campaigns that cater to busy professionals and offer relaxation-focused escapist experiences, brands within the sleep space are rebranding as wellness experts. This shift in tactics allows for the sleep industry to remain relevant to the contemporary values and branding that draw in modern consumers.
Insight - Employing campaigns that cater to busy professionals and offer relaxation-focused escapist experiences, brands within the sleep space are rebranding as wellness experts. This shift in tactics allows for the sleep industry to remain relevant to the contemporary values and branding that draw in modern consumers.
Workshop Question - How could your business better rebrand to suit the expectations of the modern consumer?
