Sleep innovator Casper opens another Canadian 'Sleep Shop' in the heart of downtown Toronto with the simple inspiration of home comfort. The new space encourages an interactive shopping experience, with product displays that allow customers to feel and learn about the design process. The entire retail store encourages a "sleep wellness narrative" through a series of elements that highlight the importance of rest. To make the retail experience even more immersive, there are sections including a 'pillow nap bar,' 'bedding shop,' and four private rooms that are designed as small homes to be booked for private naps.
Notably, the retail design blends in urbanistic cues with the incorporation of a custom mural painted by Kellen Hatanaka, a local Torontonian artist. The newest Sleep Shop retail location opens today and the space will also function as the label's inaugural Canadian headquarters, set to open early next year.