Category
Tech
Delegated Interfaces
Trend cluster
Category
Augmented
Travel
Augmented reality is incorporated into travel-related apps to enhance experience.
4.9
Trend score
Trend
What is the Augmented Travel trend?
Augmented Travel: COVID-19 has left an ever-growing impact on the global trace, tourism and hospitality industries. The incorporation of augmented reality into travel-based apps is enhancing travellers' experiences in everything from airport navigation to city exploration.
Insight
The consumer insight behind the Augmented Travel trend
With the new normal of the travel industry disrupted from the ongoing pandemic, the future of travel is increasingly reformed by AR technologies. This form of bettering travel experiences benefits consumers by both gamifying the travel experience, and enhancing its educational value.
Trend themes
Themes within the Augmented Travel trend
Three behaviours holding the trend together01
Augmented Reality for Travel
The incorporation of AR into travel-based apps is enhancing travellers' experiences in everything from airport navigation to city exploration. With the new normal of the travel industry disrupted from the ongoing pandemic, the future of travel is increasingly reformed by AR technologies. This creates an opportunity for businesses to integrate AR into their travel experiences and provide a more gamified and educational travel experience to consumers.
02
In-flight AR Experiences
The use of in-flight AR technology aims to give flight attendants an edge in aiding their passengers and fielding questions more efficiently. By providing real-time information, this technology can enhance communication and problem-solving solutions, providing an opportunity for airlines to improve their customer experience with AR technology.
03
AR Urban Exploration
AR technology is being utilized to gamify urban exploration through app-led city races with virtual checkpoints, discovery games that encourage players to explore their city, and customized hotel room experiences that incorporate AR art. Businesses in the travel and hospitality industries can seize opportunities to implement AR as a tool for enhancing urban exploration experiences.
Industry implications
What the Augmented Travel trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
The incorporation of AR technology into travel-based apps, in-flight experiences, and urban exploration races creates opportunities for businesses within the travel and tourism industry to provide more interactive and educational experiences to consumers.
For
Transportation
The use of AR technology in in-flight experiences and airport wayfinding opens opportunities for airports and airlines to improve communication and problem-solving solutions, making their services more efficient and improving customer experience.
For
Entertainment
AR-based discovery games and urban exploration races are changing the way consumers interact with their city, encouraging exploration and activity. Businesses in the entertainment industry can leverage AR technology to gamify experiences and attract new customers.
Workshop question
Conceptualize how your brand could incorporate AR into its product, service or purchase journey.
Trend signals
Trend signals for Augmented Travel
Trend score 4.9 out of 10, from popularity 77%, activity 61%, freshness 8%.
Popularity77%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Augmented Travel trend
5 featured examples from May 21, 2017 to Dec 10, 2018CategoryTech
Artful AR Hotel Rooms
LIFEWTR and Marriott Hotels Created a Customized Experience for Guests
Marriott Hotels' partnership with LIFEWTR demonstrates the disruptive innovation opportunity of integrating augmented reality and branded artwork into hotel experiences.
CategoryTech
In-Flight AR Experiences
Air New Zealand Will Soon Using In-Flight Augmented Reality for Clients
Airlines can leverage in-flight AR experiences to differentiate their services, provide personalized experiences, and improve customer satisfaction.
CategoryTech
AR Airport Maps
Gatwick Airport is Helping Travelers Get Around with Beacons and Augmented Reality
The travel and hospitality industry can benefit from AR wayfinding technology to improve the travel experience and increase customer satisfaction.
CategoryTech
AR Urban Exploration Apps
The 'Discovr.y' AR Exploration Game Pinpoints New City Experiences
Disruptive Innovation Opportunity: Introducing AR elements to traditional gaming experiences to enhance engagement and physical activity.
CategoryLifestyle
Urban Exploration Races
'District Race' is an App-Led City Race with Virtual Checkpoints
Tech companies can capitalize on the development of app-led experiences and virtual checkpoint technology.
