Augmented reality is incorporated into travel-related apps to enhance experience
Implications - COVID-19 has left an ever-growing impact on the global trace, tourism and hospitality industries. The incorporation of augmented reality into travel-based apps is enhancing travellers' experiences in everything from airport navigation to city exploration.
Insight - With the new normal of the travel industry disrupted from the ongoing pandemic, the future of travel is increasingly reformed by AR technologies. This form of bettering travel experiences benefits consumers by both gamifying the travel experience, and enhancing its educational value.
Insight - With the new normal of the travel industry disrupted from the ongoing pandemic, the future of travel is increasingly reformed by AR technologies. This form of bettering travel experiences benefits consumers by both gamifying the travel experience, and enhancing its educational value.
Workshop Question - Conceptualize how your brand could incorporate AR into its product, service or purchase journey.
Trend Themes
1. Augmented Reality for Travel - The incorporation of AR into travel-based apps is enhancing travellers' experiences in everything from airport navigation to city exploration. With the new normal of the travel industry disrupted from the ongoing pandemic, the future of travel is increasingly reformed by AR technologies. This creates an opportunity for businesses to integrate AR into their travel experiences and provide a more gamified and educational travel experience to consumers.
2. In-flight AR Experiences - The use of in-flight AR technology aims to give flight attendants an edge in aiding their passengers and fielding questions more efficiently. By providing real-time information, this technology can enhance communication and problem-solving solutions, providing an opportunity for airlines to improve their customer experience with AR technology.
3. AR Urban Exploration - AR technology is being utilized to gamify urban exploration through app-led city races with virtual checkpoints, discovery games that encourage players to explore their city, and customized hotel room experiences that incorporate AR art. Businesses in the travel and hospitality industries can seize opportunities to implement AR as a tool for enhancing urban exploration experiences.
Industry Implications
1. Travel and Tourism - The incorporation of AR technology into travel-based apps, in-flight experiences, and urban exploration races creates opportunities for businesses within the travel and tourism industry to provide more interactive and educational experiences to consumers.
2. Transportation - The use of AR technology in in-flight experiences and airport wayfinding opens opportunities for airports and airlines to improve communication and problem-solving solutions, making their services more efficient and improving customer experience.
3. Entertainment - AR-based discovery games and urban exploration races are changing the way consumers interact with their city, encouraging exploration and activity. Businesses in the entertainment industry can leverage AR technology to gamify experiences and attract new customers.
5 Featured, 45 Examples:
84,548 Total Clicks
Date Range:
May 17 — Dec 18
Trending:
Warm
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