Concept spaces aren't anything new, but Lunya's 'The Bedroom' pop-up is really pushing the boundaries in terms of interactive retail.
Opened in Santa Monica, this space serves as the second brick-and-mortar location for the luxury sleepwear brand. In an effort to promote whole body wells, that starts with a good sleep, Lunya hosts a variety of wellness and lifestyle activations and events. Some of these experiences include in-store yoga, meditation and more. What's most interesting is that some of these events feature health gurus and even fertility doctors.
On the website, Lunya claims The Bedroom's "mission is to improve your life through our products and the experiences we design for you."
Image credit: Lunya The Bedroom HQ