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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

Livestreamed Fashion

The fashion industry incorporates livestreamed content into its campaigns

Implications - In an attempt to counter the exclusivity that high fashion is typically associated with, brands within this industry are increasingly giving consumers "windows" into their world via livestreaming. These campaigns have a dual-benefit in that they give the average consumer the perception of inclusion, while allowing brands in the fashion industry to become more outwardly "accessible" without having to alter their business models.
Workshop Question — Conceptualize how your brand could incorporate livestreaming into its products/services.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
59,387 Total Clicks
Date Range:
Sep 17 — Dec 18
Trending:
This Year and Warm
Consumer Insight Topics:

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