E-commerce giant Amazon has paired up with Alcatel to provide an exclusive new smartphone, dubbed the Idol 5S, that allows you to enjoy a wide range of highly desirable features in exchange for exposure to Amazon advertisements and offers.
This new smartphone costs only $200 and comes equipped with a Snapdragon 625 processor, 3 GB of RAM, 32 GB of expandable storage and a crystal-clear 1080p HD display, not to mention both front and rear cameras that work in conjunction with image-stabilization technology. Users have the option of shelling out an extra $80 if they don't want to see advertisements.
Amazon's exclusive Alcatel Idol 5S deal is a fine example of how e-commerce companies can pair up with smartphone manufacturers to offer customers a deal on their device in exchange for advertising exposure.
What Makes This Trend Stand Out
- E-commerce-exclusive Smartphones
- The trend to provide exclusive smartphones with built-in e-commerce features can disrupt the smartphone industry and expand the potential for mobile advertising to reach new audiences.
- Affordability
- The trend towards providing affordable smartphones with premium features can disrupt the smartphone market by increasing accessibility and affordability for the budget-conscious consumer.
- Advertising in Smartphones
- The trend towards offering built-in advertising in smartphones can disrupt the advertising industry by providing an opportunity to reach new markets and increase customer engagement.
Sectors Adopting This
- E-commerce
- The partnership between Amazon and Alcatel to offer an exclusive smartphone with e-commerce features presents an opportunity for e-commerce companies to expand their reach through mobile devices.
- Smartphone Manufacturing
- The trend towards affordable and feature-rich smartphones presents an opportunity for smartphone manufacturers to reach new markets and increase customer engagement.
- Mobile Advertising
- The trend towards advertising in smartphones presents an opportunity for the advertising industry by expanding the reach and potential engagement of mobile advertising.
