KABUKI will soon be offering a new way for Japanese consumers to purchase items at its Kabuki-Pedir shop with a new 'VR Shopping with Voice Chat' experience.
Consumers will be able to download a dedicated smartphone app and strap on a virtual reality headset in order to become immersed in fashion runway shows and other simulations that involve products normally sold through the store. As well as being able to see these products come to life with virtual reality, consumers will also be able to make purchases using the virtual reality technology.
The chat component of the app means that shoppers will be able to converse with friends while they are browsing, making the selection process just like window shopping with a group of friends. The VR Shopping with Voice Chat provides a look into a future where e-commerce and virtual reality converge.