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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

Shoppable VR

Brands incorporate shoppable VR campaigns into their marketing tactics

Implications - Combining the in-person purchase journey with the comfort of ordering from home, retailers are incorporating shoppable VR ads and videos into their campaigns. For the most part, these unique campaigns are testing the functionality and potential of purchasing via virtual reality, all the while catering to consumers seeking the trial and error elements of in-person shopping, with the convenience associated with online shopping.
Workshop Question — Conceptualize a shoppable VR platform that your customers could use in their homes.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
68,725 Total Clicks
Date Range:
Apr 17 — Dec 18
Trending:
This Year and Average
Consumer Insight Topics:

Featured Examples

VR Retail Showcases
VR Retail Showcases
Walmart's Store No. 8 is Imagining the Future of Retail with Virtual Reality
Walmart’s Store No. 8 recently held its first-ever Innov8 gala with a focus on sharing forward-thinking virtual reality retail experiences that have the potential to reshape the future of... MORE
Shoppable 360-Degree Ads
Shoppable 360-Degree Ads
The John Lewis Ad for Facebook 360 Collections Offers Unique Views
John Lewis recently became the first retailer in the UK to try out Facebook’s 360 Collections ads, which makes it possible for social media users to view products in relaxed, real life... MORE
play_circle_filled Shoppable 360-Degree Videos
Shoppable 360-Degree Videos
Ted Baker's 'Keeping Up with the Bakers' Introduces a New Way to Shop
For the Spring 2017 season, British luxury clothing retail company Ted Baker introduced consumers to a fully shoppable 360-degree sitcom-style video series called ‘Keeping Up with the Bakers.&#... MORE
play_circle_filled VR E-Shopping Kiosks
VR E-Shopping Kiosks
Amazon Set Up Interactive Virtual Reality Kiosks for Amazon Prime Day
Amazon Prime Day is a highly anticipated global shopping event that exclusively gives members access to deep discounts over the course of a day and a half—and to make the e-shopping experience all... MORE
play_circle_filled Exclusive Virtual Shops
Exclusive Virtual Shops
Fred Segal, Mastercard & Refinery29 Reinvented Online Holiday Shopping
To simplify the task of online holiday shopping and introduce consumers to an innovative virtual experience, Mastercard, Next Retail Concepts, Microsoft and Fred Segal teamed up to create a next-gen... MORE

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