Category
Business
Assisted Conversion
Trend cluster
Category
Shoppable
VR
Brands incorporate shoppable VR campaigns into their marketing tactics.
5.4
Trend score
Trend
What is the Shoppable VR trend?
Shoppable VR: Combining the in-person purchase journey with the comfort of ordering from home, retailers are incorporating shoppable VR experiences and videos into their campaigns. For the most part, these unique campaigns are testing the functionality and potential of purchasing via virtual reality.
Insight
The consumer insight behind the Shoppable VR trend
Though the e-commerce industry is booming, there are some aspects of the brick-and-mortar shopping experience that are still important to consumers. Being able to examine and test products in stores gives consumers more confidence in their purchase decisions. Brands that merge these processes are able to combine the favorable convenience of e-commerce, with the trial-and-error elements associated with in-person shopping experiences.
Trend themes
Themes within the Shoppable VR trend
Three behaviours holding the trend together01
Shoppable VR Experiences
Brands are incorporating shoppable VR experiences and videos into their campaigns to merge the in-person purchase journey with the comfort of ordering from home.
02
Virtual Reality Showrooms
Retailers are utilizing virtual reality to create enhanced customization experiences for their consumers.
03
VR-Powered Interactive Campaigns
Brands are capitalizing on advanced technologies like virtual reality to create engaging and immersive interactive campaigns.
Industry implications
What the Shoppable VR trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry can leverage virtual reality to enhance the shopping experience and integrate in-person and online elements.
For
Beauty Industry
The beauty industry can incorporate virtual reality to create immersive experiences that allow consumers to visualize products and their effects.
For
Cannabis Industry
The cannabis industry can utilize virtual reality to create informed and interactive experiences for consumers surrounding the effects of different products.
Workshop question
Conceptualize a shoppable VR platform that your customers could use in their homes.
Trend signals
Trend signals for Shoppable VR
Trend score 5.4 out of 10, from popularity 88%, activity 66%, freshness 9%.
Popularity88%
Activity66%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Shoppable VR trend
5 featured examples from Dec 5, 2018 to May 28, 2020CategoryArt & Design
Personalized High-Tech Beauty Pop-Ups
Clinique's Immersive Shop Embraces Virtual Reality's Perks
Disruptive innovation opportunity: Implement virtual reality and technology in the beauty and skincare industry to offer personalized solutions and attract tech-savvy consumers.
CategoryTech
VR-Powered Cannabis Experiences
Irisa is Disrupting the Cannabis Retail Space with Virtual Reality
Integrating virtual reality technology to enhance the customer experience and educate customers about different cannabis products.
CategoryArt & Design
Furniture-Specific VR Shopping
Natuzzi Supplements Its Showroom with a High Tech Retail Experience
The furniture industry can leverage VR shopping to provide customers with a virtual showroom experience, allowing them to visualize and customize furniture in their own homes.
CategoryBusiness
Virtual Reality Shopping Malls
Alliance Studio Debuted a 3D Virtual Shopping Mall
Retailers can leverage virtual reality shopping and 3D technology to enhance their offerings and differentiate themselves in a competitive market.
CategoryBusiness
Exclusive Virtual Shops
Fred Segal, Mastercard & Refinery29 Reinvented Online Holiday Shopping
The retail industry can leverage virtual shopping experiences to reach a wider audience and enhance the customer experience.
