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Shoppable VR

Brands incorporate shoppable VR campaigns into their marketing tactics

Trend - Combining the in-person purchase journey with the comfort of ordering from home, retailers are incorporating shoppable VR experiences and videos into their campaigns. For the most part, these unique campaigns are testing the functionality and potential of purchasing via virtual reality.

Insight - Though the e-commerce industry is booming, there are some aspects of the brick-and-mortar shopping experience that are still important to consumers. Being able to examine and test products in stores gives consumers more confidence in their purchase decisions. Brands that merge these processes are able to combine the favorable convenience of e-commerce, with the trial-and-error elements associated with in-person shopping experiences.
Workshop Question - Conceptualize a shoppable VR platform that your customers could use in their homes.
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
129,590 Total Clicks
Date Range:
Dec 18 — May 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Personalized High-Tech Beauty Pop-Ups
Personalized High-Tech Beauty Pop-Ups
Clinique's Immersive Shop Embraces Virtual Reality's Perks
During New York Fashion Week, Clinique launches a beauty pop-up shop that harnesses the power of virtual reality to deliver an unforgettable consumer experience. The temporary activation is built... MORE
VR-Powered Cannabis Experiences
VR-Powered Cannabis Experiences
Irisa is Disrupting the Cannabis Retail Space with Virtual Reality
Even a year after legalization, there are many questions surrounding the cannabis experience and many brands have been addressing this online and in-stores through interactive and educational... MORE
Furniture-Specific VR Shopping
Furniture-Specific VR Shopping
Natuzzi Supplements Its Showroom with a High Tech Retail Experience
The VR shopping experience is steadily being implemented in the retail environment. Italian furniture brand Natuzzi is the latest company to attempt to use virtual reality to elevate its interaction... MORE
play_circle_filled Virtual Reality Shopping Malls
Virtual Reality Shopping Malls
Alliance Studio Debuted a 3D Virtual Shopping Mall
Alliance Studio recently launched a new virtual reality shopping mall that makes use of 3D technology to create a realistic shopping experience. The platform showcases digitally enhanced stores with... MORE
play_circle_filled Exclusive Virtual Shops
Exclusive Virtual Shops
Fred Segal, Mastercard & Refinery29 Reinvented Online Holiday Shopping
To simplify the task of online holiday shopping and introduce consumers to an innovative virtual experience, Mastercard, Next Retail Concepts, Microsoft and Fred Segal teamed up to create a next-gen... MORE

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