Mastercard, ODG and Qualcomm recently unveiled a forward-thinking AR experience for the retail environment that involves a pair of smart glasses, photorealistic overlays and eye-scanning payment authentication.
The futuristic shopping experience is set in a photorealistic, augmented reality setting that makes it possible for shoppers to view digitally rendered products before making a purchase. As part of the experience, shoppers also have the chance to see additional options that are not available in the immediate physical space, as well as get instant recommendations and additional information.
When it comes to checking out, the Mastercard experience integrates Masterpass and Identity Check Mobile with iris authentication, which makes for simple, streamlined and secure transactions. As consumers lead more connected lifestyles, it is becoming important for retailers to consider the way physical and digital store experiences can be merged.