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Tech-Infused Fashion Shows

Roots' Northern Light Fashion Show Featured Ultrasonic Sound Waves

— November 22, 2017 — Art & Design
Roots Canada dazzled the audience in its most recent Northern Light fashion show, which combined looks from the brand's holiday collection with music, art and technology, creating one unforgettable experience.

The audience was asked to download the brand's live app prior to the show, in order to streamline their personal retail experience. The models walked across the stage to the sound of a curated playlist which was designed with a specialized ultrasonic sound wave technology. The musical sound waves prompted the app to display the clothes the model was wearing, enabling the guest to shop the collection in real-time. To make maters even more convenient, Roots partnered with MasterPass by Mastercard, offering the audience a streamlined, one-click check-out.

The Northern Light Fashion show drew upon elements of fashion, technology and art, resulting in a uniquely fine-tuned and future-focused experience.
Trend Themes
1. Tech-infused Fashion Shows - Disruptive innovation opportunity: Integrating technology into fashion shows to enhance the retail experience and enable real-time shopping.
2. Ultrasonic Sound Wave Technology - Disruptive innovation opportunity: Utilizing ultrasonic sound waves to trigger interactive experiences and display product information.
3. Mobile Retail Apps - Disruptive innovation opportunity: Developing mobile apps that streamline the retail experience and offer convenient checkout options.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Incorporating technology into fashion shows to create immersive and interactive experiences for customers.
2. Technology Industry - Disruptive innovation opportunity: Developing and improving ultrasonic sound wave technology for various applications beyond fashion shows.
3. E-commerce Industry - Disruptive innovation opportunity: Enhancing mobile retail apps with streamlined checkout options and real-time shopping features.
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