Category
Lifestyle
Assisted Choices
Trend cluster
Category
Aesthetic
Air
Air purification products are designed with home aesthetics in mind.
6.0
Trend score
Trend
What is the Aesthetic Air trend?
Aesthetic Air: The rise of home air purification devices has led to an enhanced focus on the design of these products, with brands now catering to consumers seeking minimalist aesthetic beauty alongside function.
Insight
The consumer insight behind the Aesthetic Air trend
Though minimalist influences are still popular design trends among consumers, the urge to purchase for the home hasn't waned. Consumers often seek out multifunctionality or streamlined designs that offer a minimalist aesthetic, without having to avoid purchasing goods altogether. Merging these different desires allows people to create personal spaces that are both visually appealing and functional.
Trend themes
Themes within the Aesthetic Air trend
Three behaviours holding the trend together01
Aesthetic air purification devices
Designing air cleaners that cater to consumer's desire for minimalist aesthetic beauty alongside function.
02
Plant-based air purifiers
Creating air purifiers that use plant photosynthesis technology to remove harmful toxins and pollutants from the home environment.
03
Multi-functional air cleaners
Designing air cleaners that offer multi-functionality or streamlined designs for consumers who seek out minimalist aesthetics.
Industry implications
What the Aesthetic Air trend means for industry
Where the trend changes the playbookFor
Home appliances
Designers in the home appliances industry can integrate air purifiers with minimalist design aesthetics.
For
Health and wellness
Businesses in the health and wellness industry can capitalize on plant-based air purifiers for their potential health benefits and ability to remove harmful toxins.
For
Furniture
Furniture manufacturers can create multi-functional pieces like side-table air purifiers that cater to the need for dual-purpose products in small living spaces.
Workshop question
How can your brand better prioritize aesthetics as much as function in the products/services it offers?
Trend signals
Trend signals for Aesthetic Air
Trend score 6.0 out of 10, from popularity 90%, activity 81%, freshness 8%.
Popularity90%
Activity81%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Aesthetic Air trend
4 featured examples from May 8 to Dec 11, 2018CategoryEco
Plant-Based Air Purifiers
brēth Brings a Functional Nature-Infused Element to the Household
The home decor industry can explore the integration of plant-based air purifiers as functional and visually appealing elements for interior design.
CategoryLifestyle
Side Table Air Purifiers
The Conceptual 'COZY' Air Purifier Blends Seamlessly into Any Space
Companies in the home appliance industry can develop and market air purifiers that serve additional functions, such as charging devices or serving as furniture.
CategoryLifestyle
Side Table Air Purifiers
The 'Airea' Air Purifier Can be Easily Integrated into a Living Space
Disruptive innovation opportunities in home decor involve designing dual-purpose products that can blend in with existing furnishings, while addressing common concerns like air pu…
CategoryLifestyle
Coffee Table Air Purifiers
The 'Twoway' Air Purifier Hides in Plain Sight as a Piece of Furniture
The furniture industry can integrate air purification technology into their designs and create products that meet modern home needs beyond aesthetics or functionality.
