Activated charcoal is infused into tangible products
Trend - With there being plenty of edible and skin-applicable charcoal-infused items, there is now a rise in which inedible or topical products are infused with activated charcoal. Whether in the form of bacteria-preventing towels or in the bristles of makeup brushes.
Insight - Once introduced to a benefit associated with a certain ingredient, health-conscious consumers will seek that ingredient in other categories. This has blurred the lines between ingredients used in food and beverages, skincare and cosmetics, and even OTC medicine.
Insight - Once introduced to a benefit associated with a certain ingredient, health-conscious consumers will seek that ingredient in other categories. This has blurred the lines between ingredients used in food and beverages, skincare and cosmetics, and even OTC medicine.
Workshop Question - Consider a popular trend in an adjacent industry. How could your brand adapt and adopt it?
Trend Themes
1. Charcoal Infusion - Infusing non-edible or topical consumer goods with activated charcoal for bacteria prevention, detoxification, and/or absorption.
2. Blurring Ingredient Categories - Ingredient categories such as those used in food, cosmetics, and OTC medicine are overlapping as consumers seek out known benefits from certain ingredients.
3. Natural and Biodegradable Products - Consumer demand for eco-friendly and sustainable products is driving innovation in natural, plant-based ingredients and biodegradable materials.
Industry Implications
1. Personal Care - Personal care companies can innovate by incorporating natural ingredients and environmentally-friendly materials into their products, as well as adopting product benefits from adjacent industries.
2. Beauty - Beauty companies can embrace the trend of ingredient overlap and offer innovative products with activated charcoal or other known beneficial ingredients outside of traditional beauty categories.
3. Home Goods - Home goods companies can tap into the trend of natural and biodegradable materials and ingredients to offer products that are eco-friendly and health-conscious.
