During New York Fashion Week, Clinique launches a beauty pop-up shop that harnesses the power of virtual reality to deliver an unforgettable consumer experience. The temporary activation is built around the company's Clinique iD where customers select three hydration bases and one active cartridge concentrate to treat specific skin types.
The first point of contact between the client and the beauty pop-up is the 'Clinical Reality' station where skin issues are identified through a detailed scan of one's face. After a quick survey, the system recommends the best course of action and Clinique iD products. Next, consumers are invited to grab a sample of the recommended Clinique iD formula and then personalize the packaging with "some very Instagram-ready stickers."
The virtual reality feature of the beauty pop-up comes as an immersive extra to Clinique's activation. Guests are invited to take a virtual reality tour to Iceland.