Benefit's Bold is Beautiful Project Continued with a Beauty Event
Amy Duong — February 7, 2019 — Social Good
References: campaignlive & benefitcosmetics
Cosmetics label Benefit is the brainchild behind the 'Bold is Beautiful' project and it hosted a beauty pop-up event with charitable partners 'Refuge and Look Good Feel Better.' The label also worked in collaboration with designer Vivienne Westwood, Skinny Dip, Missguided, and Agent Provocateur. The event featured pink backdrops, spotlighted by the presence of a large mirrored cube.
There is also a selection of pink items that have been donated by participating fashion labels. All of the profits gathered from the pop-up event will go directly towards charitable causes. The event is curated for women to "harness their most bold and beautiful selves." The guests will also leave with mascara and have the option to get their eyebrows waxed on site. It took place in London, Cardiff, and Glasglow locations.
There is also a selection of pink items that have been donated by participating fashion labels. All of the profits gathered from the pop-up event will go directly towards charitable causes. The event is curated for women to "harness their most bold and beautiful selves." The guests will also leave with mascara and have the option to get their eyebrows waxed on site. It took place in London, Cardiff, and Glasglow locations.
Trend Themes
1. Pop-up Events - Disruptive innovation opportunity: Creating unique and immersive experiences for customers by hosting temporary pop-up events that align with brand values and support charitable causes.
2. Collaborative Partnerships - Disruptive innovation opportunity: Collaborating with other brands, designers, and charitable organizations to create impactful events that drive customer engagement and support social causes.
3. Empowering Women - Disruptive innovation opportunity: Designing experiences and products that empower women to embrace their bold and beautiful selves, while supporting charitable initiatives that uplift and empower women.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Innovating in the cosmetics industry by hosting unique beauty pop-up events that offer customers a personalized experience and support social causes.
2. Fashion - Disruptive innovation opportunity: Collaborating with fashion labels to create pop-up events that merge the realms of beauty and fashion, offering customers a multi-dimensional brand experience.
3. Charitable Organizations - Disruptive innovation opportunity: Partnering with charitable organizations to host collaborative beauty events that not only raise funds for important causes but also create memorable experiences for customers.
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