Cosmetics label Benefit is the brainchild behind the 'Bold is Beautiful' project and it hosted a beauty pop-up event with charitable partners 'Refuge and Look Good Feel Better.' The label also worked in collaboration with designer Vivienne Westwood, Skinny Dip, Missguided, and Agent Provocateur. The event featured pink backdrops, spotlighted by the presence of a large mirrored cube.
There is also a selection of pink items that have been donated by participating fashion labels. All of the profits gathered from the pop-up event will go directly towards charitable causes. The event is curated for women to "harness their most bold and beautiful selves." The guests will also leave with mascara and have the option to get their eyebrows waxed on site. It took place in London, Cardiff, and Glasglow locations.