SK-II's Connected Store Revolutionizes the Process of Choosing
Kalina N — March 4, 2019 — Art & Design
References: sk-ii.jp & insideretail.au
SK-II boasts a connected store in Tokyo that is determined to provide consumers with a one-of-a-kind experience that aids them in choosing the right product for their skin.
The experience harnesses artificial intelligence and technology to revolutionize the shopping ritual. Customers could interact with digital screens and establish a "unique dialogue" with them as the system "recommends beauty treatments based on [...] specific skin tones and types."
The pop-up experience was held back in June and consumers were greeted at the entrance of the connected store with a responsive piece of digital art -- one that "changed according to the facial expressions and body movements of the customer." On the second floor, consumers could go see their personalized skin analysis and advice from a digital screen that immediately recognized them.
The experience harnesses artificial intelligence and technology to revolutionize the shopping ritual. Customers could interact with digital screens and establish a "unique dialogue" with them as the system "recommends beauty treatments based on [...] specific skin tones and types."
The pop-up experience was held back in June and consumers were greeted at the entrance of the connected store with a responsive piece of digital art -- one that "changed according to the facial expressions and body movements of the customer." On the second floor, consumers could go see their personalized skin analysis and advice from a digital screen that immediately recognized them.
Trend Themes
1. Connected Store Experience - The use of artificial intelligence and technology in connected stores revolutionizes the shopping process by providing personalized recommendations and interactive elements based on specific preferences.
2. AI-powered Beauty Recommendations - Artificial intelligence technology allows for customized beauty treatment recommendations based on individual skin tones and types, optimizing the skincare selection process.
3. Personalized Skin Analysis - Digital screens and AI-powered technology provide consumers with personalized skin analysis and advice, enabling them to make more informed skincare choices.
Industry Implications
1. Skincare - Integrating AI and technology in the skincare industry can enhance the shopping experience, improve product recommendations, and cater to individual skin needs.
2. Retail - Connected stores that utilize AI and personalized experiences can disrupt the retail industry by offering unique and innovative ways to engage with customers and drive sales.
3. Artificial Intelligence - Artificial intelligence technology applied in skincare boutiques presents disruptive innovation opportunities, enabling personalized recommendations and analysis that enhance the customer journey.
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