For the urban professional, working out at home can be convenient and cost-effective, but also an isolating experience that keeps people from feeding off of the energy and motivation of a community—to provide the best of both worlds, Argos is launching the 'House of Fitness' in partnership with leading brands like FitBit and Reebok.
The House of Fitness is set to be styled as a comfortable, home-like setting that is designed with soft lighting and no mirrors. The space will also be infused with carefully chosen scents that have been scientifically proven to support productivity, such as peppermint and jasmine, plus motivational music.
At the "home away from home" workout space, people will be able to participate in free classes, including some that are pet-friendly, which is especially appealing to the busy urban professional.
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