CBD-based products take on branding similar to vitamins and supplements
Trend - Products that include the cannabis compound CBD are now being packaged and marketed in forms similar to those of the contemporary vitamin and supplement industry. This shift in representation positions cannabis as a healthy substance rather than just a recreational one.
Insight - Now that the cannabis industry is growing in North America, consumers are accustomed to a number of adaptations in cannabis formulas and presentation. For those who are new to the substance, finding cannabis products that they trust is crucial. Medicinal branding and highlighting is able to build and establish that trust.
Insight - Now that the cannabis industry is growing in North America, consumers are accustomed to a number of adaptations in cannabis formulas and presentation. For those who are new to the substance, finding cannabis products that they trust is crucial. Medicinal branding and highlighting is able to build and establish that trust.
Workshop Question - Which adjacent industry or business could your brand look to for inspiration on branding and/or marketing?
