Ideas
Explore the world's #1 largest database of ideas and innovations, with 479,996 inspiring examples.
Trend Reports
Discover why 1,291 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,272 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,291 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,272 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 479,996 cutting edge ideas.

Boosted CBD Beverages

Clean the Sky - Positive Eco Trends & Breakthroughs

Recess' All-Natural Canned Drinks Feature Adaptogens and Cannabidiol

— October 23, 2018 — Lifestyle
Health-conscious consumers may now be actively avoiding certain kinds of canned drinks like soda but many are open to better-for-you alternatives that feature functional ingredients and enriched formulas. Recess sets itself apart as a sparkling water brand that infuses its product with adaptogens and CBD hemp extract to support balance in the body and clarity in the mind. As the brand describes: "each can is a moment to reset and rebalance."

Recess offers flavors like Blackberry Chai, Peach Ginger and Pom Hibiscus, which it touts as "fancy and full-bodied like a fine wine." All of these varieties are powered by potent ingredients like adaptogenic, immune-boosting schisandra berry, American ginseng for focus and L-theanine, which is useful for helping to reduce stress.
Trend Themes
1. Functional Beverages - The trend of functional beverages featuring adaptogens and CBD hemp extract creates an opportunity for innovative brands to provide health-conscious consumers with better-for-you alternatives.
2. Adaptogenic Ingredients - The growing demand for adaptogens in beverages presents an opportunity for companies to develop products that can help consumers achieve balance and clarity in their minds and bodies.
3. Cbd-infused Drinks - The rise in popularity of CBD-infused beverages allows for disruptive innovation in the beverage industry by combining the benefits of CBD with refreshing and flavorful drink options.
Industry Implications
1. Beverage Industry - The functional beverage trend opens up possibilities for companies in the beverage industry to create unique, better-for-you products that cater to health-conscious consumers.
2. Health and Wellness Industry - The use of adaptogens and CBD in beverages offers disruptive innovation opportunities for companies in the health and wellness industry looking to provide natural and holistic solutions for stress reduction and overall well-being.
3. CBD Industry - The emergence of CBD-infused drinks creates opportunities for companies in the CBD industry to expand their product offerings and tap into the growing demand for CBD-based alternatives in the beverage market.
6.3
Score
Popularity
Activity
Freshness