Calming Beverage Blends

Mood Tubs by Recess Contain Adaptogens, Electrolytes & Magnesium

Virtually any drink has the potential to become a calming beverage with the addition of one of the new three-in-one super blends by Recess. The Mood tubs combine the benefits of magnesium plus soothing adaptogens and electrolytes for hydration to support the mind and body alike.

The balancing beverage blends can be found in two flavorful varieties (lemon citrus and gradient berry) as well as an unflavored option. These powdered products have the potential to be stirred into drinks to infuse them with benefits. Alongside the tubs for at-home use, Recess also offers single-serve stick sachets that are perfectly travel-ready and pre-portioned.

Fans of Recess' calming canned beverages can now appreciate being able to infuse any of their favorite drinks with added benefits.

Calming Super Blends
Opportunity to create calming blends with added adaptogens and electrolytes for hydration and improved mental support
Powdered Functional Beverages
Chance to create more powdered beverage products that offer healthy benefits and have travel-ready options
Adaptogen Beverages
Opportunity to create more functional beverages that use adaptogens for added health benefits and increased demand

Industries Being Reshaped

Beverage Industry
The beverage industry can create more functional beverages with added benefits to cater to consumers looking for healthy options
Supplement and Nutraceutical Industry
This industry can incorporate calming blends of adaptogens and electrolytes to cater to consumers looking to improve mental and physical well-being
Travel Industry
Travel industry can provide travel-ready powdered beverages to cater to health-conscious consumers on-the-go
SCORE
1.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 15%
Activity 18%
Freshness 12%