DRAM's Lemongrass CBD Sparkling Water is a product for refreshment that also boasts functional benefits for the mind and body.
At the base of the beverage is carbonated water, which is enhanced with adaptogenic herbs and plants that help to support how the body responds to stress. While lemongrass is called out as a feature ingredient in the product, the beverage also contains lemon balm, lemon rind, eleuthero root, Schisandra berry and hibiscus, plus CBD—all of the ingredients in the Lemongrass CBD Sparkling Water are wild or organically grown in the United States.
This product's combination of CBD and adaptogens is of use for boosting energy and focus, diminishing fatigue, promoting mental and physical endurance, and as DRAM describes, "[turning] down the volume on anxiety."
Key Themes Behind This Trend
- Adaptogen-infused Beverages
- Opportunity to create new functional beverages that incorporate adaptogenic herbs and plants for added health benefits, such as stress management and improved energy levels.
- Cbd-enhanced Products
- Potential for more products to include CBD as a featured ingredient for its health benefits, including anxiety relief and energy boost.
- Natural and Organic Ingredients
- Increasing demand for products that use wild or organically grown ingredients, especially those sourced in the United States, as consumers prioritize sustainability and health-conscious choices.
Where This Applies
- Functional and Health Beverages
- Opportunity for beverage companies to create a line of beverages that incorporate CBD and adaptogenic herbs to offer a health-conscious alternative to traditional carbonated beverages.
- CBD and Natural Products
- Potential for companies to expand their product lines to include CBD and natural ingredients, catering to consumers who prioritize sustainability and overall health and wellness.
- Stress Management and Anxiety Relief
- Increasing opportunity for companies to create products designed specifically to help consumers manage stress and anxiety, with ingredients like CBD and adaptogens that are known to offer these benefits.
