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Body Rights-Promoting Fashion

The ELISE Label Stands Up for Individual Rights and Freedoms

— September 20, 2017 — Social Good
ELISE, a fashion label that was created by the RFSU, the Swedish association for sexuality education, offers statement apparel that shares the message that it's one's own right to make decisions over their body, identity, and sexuality.

Some of the recent issues that the brand is working to bring awareness to is sexual harassment at music festivals, violence against LGBTQ people, the decriminalization of domestic violence in Russia, as well as the restrictions continuing to be put up against women's reproductive rights. With these issues in mind, ELISE helps to empower those who are looking to take a stand by giving all proceeds to the RFSU’s work in support of body rights.

The collection is currently available online, and will soon be available from Colette Paris as well.
Trend Themes
1. Advocacy Fashion - The trend of advocacy fashion offers an opportunity for fashion brands to promote social causes and empower individuals through their apparel.
2. Body Autonomy Movement - The body autonomy movement trend presents an opportunity for brands to support and empower individuals in making decisions about their own bodies, identity, and sexuality.
3. Conscious Consumerism - The trend of conscious consumerism provides an opportunity for consumers to support brands that align with their values and contribute to societal change.
Industry Implications
1. Fashion - The fashion industry can leverage the advocacy fashion trend by creating apparel that promotes social causes and empowers individuals.
2. Non-profit Organizations - Non-profit organizations can collaborate with fashion brands to drive the body autonomy movement by raising awareness and supporting initiatives that promote body rights.
3. E-commerce - The e-commerce industry can support the conscious consumerism trend by providing platforms for consumers to easily find and purchase apparel from brands that align with their values.
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