Fashion Gaming

Luxury fashion brands enter the gaming space via experiences and collectibles

Implications - High fashion and cosmetics brands are incorporating interactive gaming into their product experience, whether that's in the form of collectible board games, or in-store experiences. The adoption of interactive play by brands typically associated with sophistication and sensibility makes them more relatable to the average consumer.

Workshop Question - Conceptualize how your brand could create a collectible game based on its identity, or create an in-person gaming experience.
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
42,561 Total Clicks
Mar 18 - Dec 18
This Quarter and Warm
ToysLife-Stages
Featured Examples
Cosmetic Brand Arcades - Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
SCORE 8.5
This Year and Hot 8,559 Clicks Pub: Mar 5, 18
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
Fashion and cosmetics brand Chanel recently opened a unique new environment for consumers to discover its products in a playful setting—the Coco Game Center in Tokyo, Japan. The pop-up game... [More]
Fashion House Dice Games - The Hermes Declick Dice Game is Sophisticated and Chic
SCORE 7.2
This Quarter and Warm 385 Clicks Pub: Dec 6, 18
Fashion House Dice Games
The Hermes Declick Dice Game is Sophisticated and Chic
Lifestyle products from well-known brands are quickly becoming a mainstay part of the luxury goods market, which is evident with options like the Hermes Declick Dice Game being created. Made with... [More]
In-Store Retro Arcade Activations - Bloomingdale's Promotes Its Lets Play Line with In-Store Arcades
SCORE 3.7
This Year and Mild 332 Clicks Pub: Mar 15, 18
In-Store Retro Arcade Activations
Bloomingdale's Promotes Its Lets Play Line with In-Store Arcades
Bloomingdale’s is promoting the launch of its Nintendo-themed ‘Let’s Play’ line with exciting in-store activations, activities and experiences that reflect the nostalgia-... [More]
Fashion House Tile Games - The Prada Mahjong Game is a High-Fashion Set for Avid Players
SCORE 6.5
This Quarter and Warm 169 Clicks Pub: Dec 10, 18
Fashion House Tile Games
The Prada Mahjong Game is a High-Fashion Set for Avid Players
The Prada Mahjong Game is a special edition version of the tile pastime from the fashion house that will offer avid players with a stylish way to play with family or friends. The Chinese game from... [More]
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