The ULT x DC Shoes collaboration boasts comfortable and fun footwear that is geared toward gamers. Ultimate Media Ventures is the official merchandise partner for Activision Blizzard’s Overwatch League products and teams up with DC Shoes for a line that incorporates bold graphics and a functional slide silhouette.
Perfect for summer, the ULT x DC Shoes collection embraces comfort over performance. When speaking about DC Shoes' inspiration, the brand's Head of Footwear Design Mike Kirtley describes the collaboration as “more about chill vibes, hanging with your homies and having a good time," ensuring gamers are sure to love the line.
This collaborative eSports collection speaks to the industry's expansion and relevance among Gen-Z and Millennial audiences. In addition to growing in revenue and size, eSports is creating a massive impact within fashion, tech and pop culture avenues.
What's Driving This Trend
- Esports-fashion Crossovers
- The rise of eSports popularity is creating opportunities for blending fashion and gaming culture in fun, comfortable ways.
- Comfortable Gamer Footwear
- Collaborations among footwear brands and gaming companies are producing functional, slide silhouettes with bold graphics for relaxed gamers seeking new styles.
- Pop Culture Esports Merchandise
- Incorporating gaming into pop culture channels, such as fashion and tech, enables companies to broaden their reach to younger generations seeking unique collectibles.
Who This Affects Most
- Gaming
- Companies working to integrate everyday wear with gaming culture can gain loyal customers who view their clothing as an extension of their interests.
- Fashion
- Collaborating with gaming companies on merchandise collections allows fashion brands to tap into the lucrative market of eSports fans.
- Tech
- Integrating gaming culture into product design and marketing campaigns can create engaging, energetic content for tech companies seeking to expand their reach.
