The ULT x DC Shoes collaboration boasts comfortable and fun footwear that is geared toward gamers. Ultimate Media Ventures is the official merchandise partner for Activision Blizzard’s Overwatch League products and teams up with DC Shoes for a line that incorporates bold graphics and a functional slide silhouette.
Perfect for summer, the ULT x DC Shoes collection embraces comfort over performance. When speaking about DC Shoes' inspiration, the brand's Head of Footwear Design Mike Kirtley describes the collaboration as “more about chill vibes, hanging with your homies and having a good time," ensuring gamers are sure to love the line.
This collaborative eSports collection speaks to the industry's expansion and relevance among Gen-Z and Millennial audiences. In addition to growing in revenue and size, eSports is creating a massive impact within fashion, tech and pop culture avenues.