Social media-incorporated polling has emerging implications in market research
Implications - With brands often finding it difficult to conduct effective surveys due to low user response, some are turning to social media polling systems in order to better engage with what consumers want, particularly Millennials and Gen Z. Though not a replacement for comprehensive research programs, these social media-friendly polling systems allow brands to make small but impactful decisions based on the popularity of specific products/services they offer.
Workshop Question — Conceptualize a simple social media polling campaign that your brand could use to its advantage.
4 Featured, 36 Examples:
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Date Range:
Oct 17 — Dec 18
Trending:
This Year and Untested
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