Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Prompted Polling

Social media-incorporated polling has emerging implications in market research

Trend - With brands often finding it difficult to conduct effective surveys due to low user response, some are turning to social media polling systems in order to better engage with what consumers want, particularly Millennials and Gen Z. Though not a replacement for comprehensive research programs, these social media-friendly polling systems allow brands to make small but impactful decisions.

Insight - Today, in order for brands to reach younger consumers, one of the best possible avenues is social media. Millennial and Gen Zs are most active on social channels when it comes to brand engagements, in part because much of their social and peer-sharing time is spent on these platforms as well. These platforms are viewed as more authentic by these generations, so brands that effectively tap into that are more likely to receive engagement.
Workshop Question - Conceptualize a simple social media polling campaign that your brand could use to its advantage.
Trend Themes
1. Social Media Polling - The rise of social media polling systems is leading to better engagement with consumers.
2. Personalization Marketing - Personalization-forward campaigns that offer exclusive discounts are a great way to increase engagement.
3. Innovative Social Media Features - Adding innovative features like polling and social maps to social media platforms can significantly increase consumer engagement.
Industry Implications
1. Marketing and Advertising - Brands can use social media polling and personalization campaigns to conduct effective market research and increase brand engagement
2. Hospitality and Travel - Innovative social media features like inflight movie polls can add value to a brand's hospitality offering.
3. Technology and Social Media - Continued development of new social media features, like the election day Snap Map, can greatly improve social media's contribution to political engagement.
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
37,661 Total Clicks
Date Range:
Oct 17 — Dec 18
Trending:
Untested
Consumer Insight Topics:

Related Examples

Voter Information Features
Voter Information Features
The Facebook Candidate Info Feature Lets Politicians Directly Campaign
Adult-Only Cruise Ships
Adult-Only Cruise Ships
Virgin Voyages is a New Luxury Cruise Ship for Adults Only
Meditation-Focused Flights
Meditation-Focused Flights
Virgin Australia is Quelling Flying Nerves With Meditation Programs
Vast Airline Film Libraries
Vast Airline Film Libraries
Emirates Now Offers Travelers Over 1,000 Movies on Board
play_circle_filled Informed Voter Burger Ads
Informed Voter Burger Ads
The Blank Whopper Teaches Individuals the Importance of Choice
play_circle_filled Politically Inclined Burger Campaigns
Politically Inclined Burger Campaigns
Burger King in Brazil is Motivating Engagement in Elections
Productivity-Focused Airline Cabins
Productivity-Focused Airline Cabins
Eva Air's New Business-Class Cabin Was Designed by BMW
Voter Registration Campaigns
Voter Registration Campaigns
Twitter's #BeAVoter Campaign Helps US Citizens Register to Vote
VR Airline Entertainment Systems
VR Airline Entertainment Systems
The Alaska Airlines VR Lets Passengers View 360-Degree Films
Canadian Airline AI Chatbots
Canadian Airline AI Chatbots
WestJet Launched a New Travel Chatbox Named Juliet Through Facebook
play_circle_filled Expense-Tracking AI Programs
Expense-Tracking AI Programs
Tradeshift Go Reduces Expense Fraud for Medium-Sized Businesses
AI-Operated Boarding Bridges
AI-Operated Boarding Bridges
Shinmaywa Industries Developed an AI Boarding Bridge for Airlines
Airline-Only Snack Chip Flavors
Airline-Only Snack Chip Flavors
The Fairfield Farms Honey, Butter & Sea Salt Crisps are Exclusive
Collaborative American Beers
Collaborative American Beers
'People Power Beer' Will Be Interpreted by Multiple Breweries
Humorous Flame Grill Ads
Humorous Flame Grill Ads
Burger King's Flame Grilled Ads Make Fun of Former McDonald's Executives
Frosted Soda Slushies
Frosted Soda Slushies
Burger King is Debuting Frosted Frozen Coke for the Summer Season
play_circle_filled Fast Food-Sniffing Guide Dogs
Fast Food-Sniffing Guide Dogs
This Burger King Short Tells the Story of Nathan Tree and His Dog
Political Teen Summits
Political Teen Summits
The Teen Vogue Summit: Turn Up is Set to Empower Teens Seeking Change
Blended Lemonade Slushie Drinks
Blended Lemonade Slushie Drinks
Burger King's Frosted Fanta Lemonade is Available in Select Stores
Drive-Thru Municipal Voting Stations
Drive-Thru Municipal Voting Stations
Calgary's McMahon Stadium Boasts a Conveinient Voting Station
Russian Bot Social Filters
Russian Bot Social Filters
This Snapchat April Fools Filter Mocked Recent Facebook News
Fast Food Rivalry Mixtapes
Fast Food Rivalry Mixtapes
Wendy's Released Songs About Competitors McDonald's and Burger King
Candy Bar-Infused QSR Pies
Candy Bar-Infused QSR Pies
The Burger King Pie Made with Twix is Indulgently Delicious
Spicy Sourdough Burgers
Spicy Sourdough Burgers
Burger King is Selling the New Jalapeño Sourdough King in Kentucky
Crispy Balanced Chicken Sandwiches
Crispy Balanced Chicken Sandwiches
The Burger King Spicy Crispy Chicken Sandwich is Bold and Tasty
play_circle_filled Rewarding Flaming Car Ads
Rewarding Flaming Car Ads
Burger King Celebrates Good Samaritan Day by Rewarding Kind Strangers
Politically Charged Exhibitions
Politically Charged Exhibitions
London's Design Museum Displays Powerful Political Illustrations
Monthly Picture Printing Services
Monthly Picture Printing Services
Photo Concierge Venture TurnGram Prints Your Best Instagrams
Social Media Audit Platforms
Social Media Audit Platforms
Social Performance Management Startup Locowise Focuses on Reporting
Engagement-Sorting Extensions
Engagement-Sorting Extensions
PostBuddy Allows You to See Top Posts on Facebook and Instagram
Unlimited Bio Link Features
Unlimited Bio Link Features
CampSite Turns Your One Instagram Bio Link Into Multiple Links
Social Media-Style Magazine Covers
Social Media-Style Magazine Covers
This Elle Russia October Cover is Styled Like an Instagram Post
Social Vinyl Marketplace Apps
Social Vinyl Marketplace Apps
The '#vinyloftheday' App Connects Collectors to Sell and Socialize
Streaming Alert Apps
Streaming Alert Apps
'Stream Time' Helps Users Keep Tabs on Upcoming Live Videos
Virtual Chatbot Stylists
Virtual Chatbot Stylists
Levi's Virtual Stylist Helps Customers Decide on Purchases
play_circle_filled Facial-Recognition Social Sites
Facial-Recognition Social Sites
'Polygram' Registers and Records Users' Facial Reactions