Social media-incorporated polling has emerging implications in market research
Trend - With brands often finding it difficult to conduct effective surveys due to low user response, some are turning to social media polling systems in order to better engage with what consumers want, particularly Millennials and Gen Z. Though not a replacement for comprehensive research programs, these social media-friendly polling systems allow brands to make small but impactful decisions.
Insight - Today, in order for brands to reach younger consumers, one of the best possible avenues is social media. Millennial and Gen Zs are most active on social channels when it comes to brand engagements, in part because much of their social and peer-sharing time is spent on these platforms as well. These platforms are viewed as more authentic by these generations, so brands that effectively tap into that are more likely to receive engagement.
Insight - Today, in order for brands to reach younger consumers, one of the best possible avenues is social media. Millennial and Gen Zs are most active on social channels when it comes to brand engagements, in part because much of their social and peer-sharing time is spent on these platforms as well. These platforms are viewed as more authentic by these generations, so brands that effectively tap into that are more likely to receive engagement.
Workshop Question - Conceptualize a simple social media polling campaign that your brand could use to its advantage.
Trend Themes
1. Social Media Polling - The rise of social media polling systems is leading to better engagement with consumers.
2. Personalization Marketing - Personalization-forward campaigns that offer exclusive discounts are a great way to increase engagement.
3. Innovative Social Media Features - Adding innovative features like polling and social maps to social media platforms can significantly increase consumer engagement.
Industry Implications
1. Marketing and Advertising - Brands can use social media polling and personalization campaigns to conduct effective market research and increase brand engagement
2. Hospitality and Travel - Innovative social media features like inflight movie polls can add value to a brand's hospitality offering.
3. Technology and Social Media - Continued development of new social media features, like the election day Snap Map, can greatly improve social media's contribution to political engagement.
4 Featured, 36 Examples:
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Date Range:
Oct 17 — Dec 18
Trending:
Untested
Consumer Insight Topics:
