Category
Tech
Delegated Interfaces
Trend cluster
Category
Prompted
Polling
Social media-incorporated polling has emerging implications in market research.
2.4
Trend score
Trend
What is the Prompted Polling trend?
Prompted Polling: With brands often finding it difficult to conduct effective surveys due to low user response, some are turning to social media polling systems in order to better engage with what consumers want, particularly Millennials and Gen Z. Though not a replacement for comprehensive research programs, these social media-friendly polling systems allow brands to make small but impactful decisions.
Insight
The consumer insight behind the Prompted Polling trend
Today, in order for brands to reach younger consumers, one of the best possible avenues is social media. Millennial and Gen Zs are most active on social channels when it comes to brand engagements, in part because much of their social and peer-sharing time is spent on these platforms as well. These platforms are viewed as more authentic by these generations, so brands that effectively tap into that are more likely to receive engagement.
Trend themes
Themes within the Prompted Polling trend
Three behaviours holding the trend together01
Social Media Polling
The rise of social media polling systems is leading to better engagement with consumers.
02
Personalization Marketing
Personalization-forward campaigns that offer exclusive discounts are a great way to increase engagement.
03
Innovative Social Media Features
Adding innovative features like polling and social maps to social media platforms can significantly increase consumer engagement.
Industry implications
What the Prompted Polling trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Brands can use social media polling and personalization campaigns to conduct effective market research and increase brand engagement
For
Hospitality and Travel
Innovative social media features like inflight movie polls can add value to a brand's hospitality offering.
For
Technology and Social Media
Continued development of new social media features, like the election day Snap Map, can greatly improve social media's contribution to political engagement.
Workshop question
Conceptualize a simple social media polling campaign that your brand could use to its advantage.
Trend signals
Trend signals for Prompted Polling
Trend score 2.4 out of 10, from popularity 40%, activity 25%, freshness 8%.
Popularity40%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Prompted Polling trend
4 featured examples from Oct 4, 2017 to Nov 5, 2018CategoryMarketing
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
The fast food industry can use social media and technology to offer personalized meal options and innovative, customer-focused promotions that resonate with consumers.
CategoryTech
Social Media Polling Features
The Election Day Snap Map Will Add Social Aspects to Voting
The integration of social media and voting in Snapchat's election day Snap Map opens up new opportunities for social media platforms to play a larger role in political processes.
CategorySocial Media
Social Media Polling Tools
Instagram's New Poll Sticker Lets Users Take Impromptu Votes
Social media platforms can use this trend to set themselves apart and attract more users.
CategoryWorld
Inflight Movie Polls
Delta Air Lines is Using Twitter Polls to Determine December's Holiday Movie
Airlines can use social media-driven initiatives to gather insights into customer preferences and personalize inflight entertainment offerings to improve customer experiences and…
