The Fairfield Farms Honey, Butter & Sea Salt Crisps have been developed by the UK-based brand as a flavor that will be exclusively available for consumers on Virgin Atlantic flights to enjoy on their next flight.
Inspired by Korean flavors, the chips will be available on all Virgin Atlantic flights and have an artisan flavor profile that is sure to delight consumers seeking out an exclusive snack when cruising at 35,000 feet. The brand worked closely with the airline to develop the new flavor to ensure it would be suitable for passengers of all kinds to appreciate, regardless of preconceived flavor preferences.
The Fairfield Farms Honey, Butter & Sea Salt Crisps were explained by Virgin Atlantic In-Flight Services Food and Beverage Manager, Chet Hansra, who said, "Fairfields Farm Crisps are a British company. They use renewable energy to power their crisp factory, and they were really open to our ideas. Together we developed this flavour to give our customers a new experience they won’t be able to get anywhere else."
What's Driving This Trend
- Airline-only Snack Chip Flavors
- Exclusive snack flavors designed specifically for airline passengers.
- Artisan Flavor Profiles
- Crafted chip flavors with unique and high-quality ingredients.
- Collaborative Product Development
- Partnerships between brands and airlines to create exclusive snack offerings.
Who This Affects Most
- Airline Services
- Opportunity for airlines to offer unique and differentiated snack options to enhance the passenger experience.
- Food Manufacturing
- Growth potential for food manufacturers to create customized products for airline partnerships.
- Renewable Energy
- Incorporating sustainable practices like renewable energy in food manufacturing facilities.
