Generational Gaming

Classic gaming products and services are revamped for generational preferences

Implications - Traditional gaming products and services are being repackaged and sold from the perspective of generations, particularly for those belonging to the Millennial demographic. These products appeal via authenticity, and allow Millennials the opportunity to engage in play that is equal parts nostalgic and relevant to the identity personalization they now expect from brands.

Workshop Question - Conceptualize how your brand could more specifically appeal to the rituals and preferences of the Millennial consumer.
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
45,969 Total Clicks
Mar 18 - Dec 18
This Quarter and Warm
TechArt & DesignToysLife-Stages
Featured Examples
Millennial Shuffleboard Bars - Royal Palms Shuffleboard Club Brings the Sport to a Younger Audience
SCORE 8.5
This Year and Hot 4,990 Clicks Pub: Mar 28, 18
Millennial Shuffleboard Bars
Royal Palms Shuffleboard Club Brings the Sport to a Younger Audience
Shuffleboard is a sport that’s typically reserved for retirees and cruise ship patrons, but thanks to The Royal Palms Shuffleboard Club, it has a new crowd taking interest. Shuffleboard has... [More]
Millennial-Targeted Board Games - These New Hasbro Board Games Modernize Classic Titles
SCORE 8.6
This Year and V. Hot 1,501 Clicks Pub: Oct 13, 18
Millennial-Targeted Board Games
These New Hasbro Board Games Modernize Classic Titles
This new collection of Hasbro board games are sure to be a hit amongst Millennials who are seeking a humorous pastime to enjoy with friends and/or family. Created with the rising popularity of... [More]
Generation-Specific Board Games - The Monopoly for Millennials Board Game Focuses on Experiences
SCORE 8.1
This Quarter and Hot 871 Clicks Pub: Dec 12, 18
Generation-Specific Board Games
The Monopoly for Millennials Board Game Focuses on Experiences
The Monopoly for Millennials board game has been created by Hasbro as a pastime for 20-something players to partake in when looking for an escape from adulting. The game eliminates the purchasing... [More]
Millennial Insurance Game Shows - "Are You Ready to Be 30" Quizzes Young Adults on Responsibility
SCORE 3.7
This Year and Mild 103 Clicks Pub: Jun 6, 18
Millennial Insurance Game Shows
"Are You Ready to Be 30" Quizzes Young Adults on Responsibility
“Are you ready to be 30” is a light-hearted game show that aims to negate some of the confusion and fear that Millennials associate with obtaining health insurance. The show was... [More]
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