Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Generational
Gaming
Classic gaming products and services are revamped for generational preferences.
5.0
Trend score
Trend
What is the Generational Gaming trend?
Generational Gaming: Traditional gaming products and services are being repackaged and sold from the perspective of generations, particularly for those belonging to the Millennial demographic. These products offer a sense of nostalgia while catering to modern preferences.
Insight
The consumer insight behind the Generational Gaming trend
Millennials are especially prone to nostalgic purchases because of their use of products and experiences as a form of escapism. Between the many global and personal stresses this generation continues to face--like financial instability and a competitive job market--this generation often turns to playful forms of nostalgia as a stress relief.
Trend themes
Themes within the Generational Gaming trend
Three behaviours holding the trend together01
Nostalgia Marketing
Repackaging traditional products and services to appeal to the nostalgic preferences of Millennials creates disruptive innovation opportunities for businesses looking to cater to this generation's desire for escapism.
02
Generation-Specific Products
Creating products and experiences that cater to specific generational demographics, such as Millennials, can be a successful disruptive innovation opportunity for brands seeking to market in a tongue-in-cheek manner.
03
Humorous Approaches to Adulting
Using humor and satire in traditionally 'adulting' industries, such as insurance and board games, can appeal to Millennial consumers seeking entertainment and a touch of self-deprecating humor as a form of escapism.
Industry implications
What the Generational Gaming trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Brands seeking to tap into nostalgia marketing and generation-specific products can utilize these trends in their marketing and advertising strategies.
For
Entertainment
Industries related to entertainment, such as board games and shuffleboard bars, can adapt to provide experiences that cater to Millennial preferences and desire for nostalgia.
For
Insurance
The insurance industry can utilize humorous approaches to their marketing and outreach strategies, such as game shows, to connect with Millennial consumers seeking knowledge and a more relatable approach to the topic.
Workshop question
Conceptualize how your brand could more specifically appeal to the rituals and preferences of the Millennial consumer.
Trend signals
Trend signals for Generational Gaming
Trend score 5.0 out of 10, from popularity 72%, activity 69%, freshness 8%.
Popularity72%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Generational Gaming trend
4 featured examples from Mar 28 to Dec 12, 2018CategoryLifestyle
Millennial Shuffleboard Bars
Royal Palms Shuffleboard Club Brings the Sport to a Younger Audience
The emergence of shuffleboard bars highlights opportunities for innovative concepts and experiences within the hospitality industry.
CategoryLife-Stages
Millennial-Targeted Board Games
These New Hasbro Board Games Modernize Classic Titles
With the rise of adult tabletop games and the demand for modernized classics, the toy and game industry can explore innovative concepts to cater to Millennial consumers.
CategoryLife-Stages
Generation-Specific Board Games
The Monopoly for Millennials Board Game Focuses on Experiences
The toy and board game industry can explore the potential of creating generation-specific games that offer unique experiences and storytelling.
CategorySocial Media
Millennial Insurance Game Shows
"Are You Ready to Be 30" Quizzes Young Adults on Responsibility
The insurance industry can benefit from adopting more youthful and engaging approaches to attract a younger audience.
