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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

Generational Gaming

Classic gaming products and services are revamped for generational preferences

Implications - Traditional gaming products and services are being repackaged and sold from the perspective of generations, particularly for those belonging to the Millennial demographic. These products appeal via authenticity, and allow Millennials the opportunity to engage in play that is equal parts nostalgic and relevant to the identity personalization they now expect from brands.
Workshop Question — Conceptualize how your brand could more specifically appeal to the rituals and preferences of the Millennial consumer.
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
54,600 Total Clicks
Date Range:
Mar 18 — Dec 18
Trending:
This Year and Warm
Consumer Insight Topics:

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