Google Maps may hold a monopoly over general road navigation but the FATMAP app is aiming to be the premier navigation program for the great outdoors. Originally launched in 2015, the app has gone on to secure investments from Land Rover’s VC division, InMotion Ventures, Episode 1 and Capnamic Ventures. These investments have allowed the app to aggregate data from multiple sources to compile a robust app with maps of various outdoor areas and ski trails.
While providing outdoor maps is an already impressive feature, the FATMAP app furthers its appeal through several key features. Some of these features include offline functionality, planning and sharing of personal trails and specialized routes based on the user's activity or mode of transportation. The app also works closely with tour companies to create curated digital guidebooks with interactive digital 3D navigation for specific areas.