Category
Fashion
Occasion Coding
Trend cluster
Category
Waterless
Cosmetic
Waterless cleansing products are emerging within the beauty industry.
4.1
Trend score
What's Happening
What is the Waterless Cosmetic trend?
Waterless Cosmetic: Skincare brands are launching new, waterless products to appeal to consumers. These new innovative formulas assist in the conservation of water as a natural resource while also carrying benefits for different types of consumers.
Insight
The consumer insight behind the Waterless Cosmetic trend
As more consumers become aware that clean water as a resource is a privilege that is becoming increasingly scarce, many begin to opt-in for products that prioritize waterless formulas or consumption. In doing so, individuals have peace of mind about doing their part in preserving the environment and its natural resources, while also enjoying the accessibility that such products can grant them.
Evidence
Examples of the Waterless Cosmetic trend
CategoryEco
Waterless Cleansing Swatches
DS3 Clean is Introducing Next-Gen Versions of Soap, Shampoo & More
The personal care industry can offer more waterless products and multi-tasking formulations like DS3 Clean's swatches to cater to consumers' desire for more environmentally consci…
CategoryEco
Powdered Waterless Haircare
OWA Haircare is Introducing "the Future of Haircare"
The beauty industry can explore waterless haircare products and invest in developing innovative formulations that reduce water consumption.
CategoryLifestyle
Waterless Hygiene Products
'Clensta' Makes Cleanliness Accessible, Regardless of Water Access
Disruptive innovation opportunity: Offer waterless hygiene products that cater to the growing demand for convenient and eco-friendly personal care options.
CategoryEco
Regenerative Waterless Balms
Anfisa Produces Skincare That's Free from Water and Wax
The beauty and personal care industry is ripe for disruption with the rise of eco-friendly and sustainable products.
Workshop question
How can your brand elevate a product or service that consumers interact with on a daily basis while minimizing its environmental impact?
Trend themes
Themes within the Waterless Cosmetic trend
Three behaviours holding the trend together01
Waterless Beauty Products
More and more skincare and beauty brands are launching products that conserve water by excluding water as an ingredient in their formulas.
02
Waterless Cleanliness
Waterless solutions are now reaching the personal hygiene and household categories.
03
Powdered Waterless Products
Brands are creating hair and personal hygiene products that come in a powder form and transform into a lather when activated with water.
Industry implications
What the Waterless Cosmetic trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
Clean and eco-friendly beauty products are becoming increasingly popular while staying true to their environmental values for consumers.
For
Personal Hygiene
Start-up companies are working to offer innovative waterless cleaning products that are easily accessible for people lacking access to clean water.
For
Household Cleaning
Companies are innovating in cleaning product markets by creating single-use, non-water-based swatches that offer consumers easily transportable solutions to cleaning problems.
Trend signals
Trend signals for Waterless Cosmetic
Trend score 4.1 out of 10, from popularity 68%, activity 46%, freshness 8%.
Popularity68%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
