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Waterless Cosmetic

Waterless cleansing products are emerging within the beauty industry

Trend - Skincare brands are launching new, waterless products to appeal to consumers. These new innovative formulas assist in the conservation of water as a natural resource while also carrying benefits for different types of consumers.

Insight - As more consumers become aware that clean water as a resource is a privilege that is becoming increasingly scarce, many begin to opt-in for products that prioritize waterless formulas or consumption. In doing so, individuals have peace of mind about doing their part in preserving the environment and its natural resources, while also enjoying the accessibility that such products can grant them.
Workshop Question - How can your brand elevate a product or service that consumers interact with on a daily basis while minimizing its environmental impact?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 18 Examples:
31,896 Total Clicks
Date Range:
Apr 18 — Jan 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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