Waterless cleansing products are emerging within the beauty industry
Implications - The cosmetic industry is exploring ways in which their consumers can have more accessibility to hygiene and cleanliness through waterless products. These new innovative formulas assist in the conservation of this natural resource, while benefiting those who don’t have access to clean water. These products appeal to consumers who prioritize eco-friendly initiatives in their purchase decisions, while also appealing to those living "nomadic" lifestyles.
Workshop Question — How can your brand elevate a product or service that consumers interact with on a daily basis while minimizing its environmental impact?