Waterless cleansing products are emerging within the beauty industry
Trend - Skincare brands are launching new, waterless products to appeal to consumers. These new innovative formulas assist in the conservation of water as a natural resource while also carrying benefits for different types of consumers.
Insight - As more consumers become aware that clean water as a resource is a privilege that is becoming increasingly scarce, many begin to opt-in for products that prioritize waterless formulas or consumption. In doing so, individuals have peace of mind about doing their part in preserving the environment and its natural resources, while also enjoying the accessibility that such products can grant them.
Insight - As more consumers become aware that clean water as a resource is a privilege that is becoming increasingly scarce, many begin to opt-in for products that prioritize waterless formulas or consumption. In doing so, individuals have peace of mind about doing their part in preserving the environment and its natural resources, while also enjoying the accessibility that such products can grant them.
Workshop Question - How can your brand elevate a product or service that consumers interact with on a daily basis while minimizing its environmental impact?
Trend Themes
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Waterless Beauty Products — More and more skincare and beauty brands are launching products that conserve water by excluding water as an ingredient in their formulas.
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Waterless Cleanliness — Waterless solutions are now reaching the personal hygiene and household categories.
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Powdered Waterless Products — Brands are creating hair and personal hygiene products that come in a powder form and transform into a lather when activated with water.
Industry Implications
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Beauty and Skincare — Clean and eco-friendly beauty products are becoming increasingly popular while staying true to their environmental values for consumers.
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Personal Hygiene — Start-up companies are working to offer innovative waterless cleaning products that are easily accessible for people lacking access to clean water.
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Household Cleaning — Companies are innovating in cleaning product markets by creating single-use, non-water-based swatches that offer consumers easily transportable solutions to cleaning problems.
